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DHL:2026年全球电子商务趋势报告:供需双视角洞悉行业未来发展驱动因素(英文版)(78页).pdf

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1、2026 E-Commerce Trends Report A market in motion.Two sides of the story.Track the forces shaping the future of the industry.For businesses For shoppers 2026 E-Commerce Trends Report 2 Inside this report.This report explores what shoppers want and how businesses respond across eight key areas shaping

2、 e-commerce today.Click the arrows to navigate to each section.Introduction 3 Eight chapters to turn insights into action 1.The e-commerce landscape 4 2.Cross-border shopping 11 3.Buy now and cart abandonment 16 4.Payments 19 5.Product and logistics subscriptions 22 6.Sustainability and the circular

3、 economy 26 7.AI in e-commerce 29 8.Delivery,returns and out-of-home 33 Six chapters to dig into the data The people,businesses and countries behind the numbers 40 How the world shops and sells online 46 Meet applied futurist:Tom Cheesewright 48 Thats a wrap 50 Appendix 52 Methodology 78 2026 E-Comm

4、erce Trends Report 3 What shoppers expect.What businesses deliver.The gap in between.Across the worlds most active e-commerce markets,one pattern is emerging:expectations are often outpacing execution.This gap is creating friction for shoppers and opportunity for businesses bold enough to close it.E

5、xplore the report.Close the gap.Ready to see where you stand?Connect with one of our experts to unlock the full fjndings.Find out more Applied Futurist Tom Cheesewright,brings the future into focus.He works with global corporations,governments and industry bodies to pinpoint where emerging trends wi

6、ll drive the biggest changes in business and society.He has provided his thoughts on our fjndings throughout the report.The icons below will be displayed throughout the report to guide you through insights on generational shopping patterns,distinct shopper profjles,and multiple business models,inclu

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1. **期望与执行差距**:92%消费者优先追求快速免费配送和便捷退货,但企业常未满足需求,尤其在配送(67%消费者因配送放弃购物)和支付(62%因支付方式不符放弃)环节。 2. **渠道分化**:72%消费者依赖购物APP,但仅38%企业提供;63%企业在社交平台销售,仅45%消费者通过社交购物,存在“社交电商脱节”。 3. **跨境增长**:45%消费者每月跨境购物超一次,主要因价格(60%)和商品稀缺(44%),但47%企业因高物流成本和关税延迟拓展。 4. **订阅与可持续**:40%消费者使用物流订阅,但37%因成本或速度取消;67%消费者因可持续 credentials 放弃购买,仅32%企业意识到此问题。 5. **AI信任挑战**:38%消费者使用AI购物助手,但58%担忧隐私与安全;67%企业计划未来5年增加AI应用,需解决信任问题。
电商未来在哪? 购物车为何放弃? AI如何改变购物?
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