Team Sweden：2026年瑞典企业日本营商环境调研报告（英文版）（39页）.pdf

1、 Business Climate Survey for Swedish companies in Japan 2026 A report from Team Sweden in Japan Business Climate Survey Japan Table of Contents Foreword.4 Executive summary .5 About the survey .6 Economic outlook .13 The market.17 How Swedish companies succeed in Japan.24 Sectors in focus .32 Contac

2、t us .39 Key contributors to this report Business Sweden in Japan Carl Lindwall,Senior Project Manager Stephanie Arenander,Associate Swedish Chamber of Commerce and Industry in Japan Martin Koos,General Manager Embassy of Sweden in Japan Karolina Johannesson,First Secretary,Trade and Economic Affair

3、s Copyright 2026 Team Sweden Cover image:Stephanie Arenander 73 respondents (total+2,250 respondents for 41 markets)Current business climate Industry turnover Future investments 36%of Swedish companies perceive a positive business climate in Japan in 2026 63%of Swedish companies expect their industr

4、y turnover to increase 45%of Swedish companies plan to increase their investments slightly or significantly in the next 12 months Valued success factors Brand Sweden 1.Brand awareness 2.Product development 3.Sales competence 56%of Swedish companies abroad consider Brand Sweden beneficial for busines

5、s Local conditions with high satisfaction Local conditions with least satisfaction 1.Personal safety 2.Infrastructure 3.Service providers 1.Level of digitalisation 2.Specialists and key personnel 3.Corporate taxation Environmental considerations Corruption Human rights violation and labour rights ab

6、use 21%of respondents believe the environment is a considerable factor in their customers purchasing decisions No reported concerns No reported concerns Foreword Business Climate Survey for Swedish companies in Japan 2026|4 Foreword As we publish the 2026 edition of the Business Climate Survey,Swedi