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毕马威:2026从“朝圣祈福”到目的地:印度灵性旅游产业转型洞察报告(中译版)(52页).pdf

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1、 2026KPMG.Make the Difference.From darshanThe transformation ofspiritual tourism in Indiato destination:Spotlight:Maharashtras spiritual circuitand Simhastha Kumbh 2027From Darshan to Destination:The Transformation of Spiritual Tourism in India2 2026 KPMG Assurance and Consulting Services LLP,an Ind

2、ian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.PHDCCI Foreword Indias spiritual heritage is one of its greatest civilizationa

3、l assets.For centuries,sacred journeys have connected people not only to places of worship,but also to traditions,communities,philosophies and ways of life that have shaped our collective identity.Today,spiritual tourism is undergoing a remarkable transformation;from a pilgrimage-centric activity to

4、 a powerful driver of cultural preservation,destination development and economic growth.The scale of this opportunity is immense.Indias religious tourism market is projected to grow significantly over the coming decade,driven by rising domestic travel,improved connectivity and a growing preference f

5、or meaningful,experience-led journeys.Increasingly,travellers are seeking experiences that combine faith with culture,wellness,heritage and self-discovery.Across the country,destinations such as Ayodhya,Varanasi,Ujjain,Shirdi,Rishikesh and Bodh Gaya are evolving beyond traditional pilgrimage centres

6、 into integrated tourism ecosystems.Investments in infrastructure,technology,cultural programming and visitor experiences are transforming these destinations into year-round engines of regional development,creating opportunities for local communities,enterprises and the broader tourism value chain.A

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1. **市场规模与增长**:印度宗教旅游市场2025年达2028.5亿美元,预计2035年将增至4411.9亿美元,年复合增长率8.08%;国内游客超303亿人次,其中60%与宗教旅行相关。 2. **需求转型**:从传统朝圣转向“多维体验”,包括文化探索、健康养生、青年社交(如“颂歌俱乐部”)及国际游客(佛教 circuit、瑜伽/冥想需求增长)。 3. **体验经济**:目的地整合文化、节庆(如瓦拉纳asi恒河夜祭)、夜间经济及科技(VR/AR直播、AI个性化),延长停留时间并提升消费。 4. **挑战与对策**:高密度目的地(如阿约提亚)面临基础设施压力、环境可持续性问题,需通过政策规划、数字管理(如“不可思议印度”平台)及跨区域合作(印尼佛教旅游协议)应对。
精神旅游新趋势? 如何打造沉浸式体验? 年轻人为何偏爱朝圣?
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