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Nomad Foods:2025欧洲冷冻食品市场调研报告(英文版)(24页).pdf

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1、Frozen in Focus Contents Foreword from CEO 3Nomad Foods at a glance 4Chapter 1:The Goodness of Frozen 5Chapter 2:Consumer Habits 9Chapter 3:Innovation&Inspiration 13Chapter 4:Sustainability 16Chapter 5:Future of Frozen 18Conclusion 21Methodology&References 22Nomad Foods:Frozen in Focus|1About this r

2、eportFrozen food is entering a new era one where its value is being increasingly recognised beyond convenience.This growing appreciation is reflected in changing consumer behaviour,with nearly a third(29%)of consumers using their freezer more in the last five years.1 The frozen food industry is pois

3、ed for significant growth,with the total European frozen food market currently sized at approximately 55 billion today.2 To understand the evolving role frozen food plays in consumers lives now and in the years to come,our first-ever Frozen in Focus report which surveyed over 7,500 adults across the

4、 UK,France,Germany,Italy and Sweden outlines the different roles that frozen food(and freezers)plays in consumers lives in 2025.Nomad Foods:Frozen in Focus|2Foreword from CEO “Over a century on from the invention of flash freezing by Clarence Birdseye,it is fair to say that not only has the frozen f

5、ood category stood the test of time,but it has also become a much-loved staple on the plates of millions,all over Europe.This is testament to the categorys enduring appeal and convenience.Back in 2015,Nomad Foods embarked on a mission to redefine frozen food focusing on taste and innovation,sustaina

6、ble sourcing and nutritional value.We believed then,as we do now,that frozen food could and should be both delicious and nutritious.Ten years on and Nomad Foods is Europes leading frozen food company,uniquely positioned to champion a new era for the category.Whilst weve seen significant progress,we

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1. **行业增长与价值认可**:欧洲冷冻食品市场约550亿欧元,29%消费者近5年更频繁使用冰箱,77%认为冰箱有助于储存健康食品。 2. **营养认知差距**:63%消费者认为冷冻食品与新鲜食品营养相当,但仅21%知晓其可能更优;年轻群体认知更低(如德国18-24岁仅28%)。 3. **消费习惯与便利性**:51%因节省时间选择冷冻食品,47%为减少浪费;93%消费者无消费负罪感,45%愿冷冻食品待客。 4. **创新与可持续性**:空气炸锅普及(英国61%家庭拥有),助力冷冻食品烹饪;47%消费者因减少食物浪费购买冷冻食品,欧盟年浪费5900万吨。 5. **未来趋势**:五大趋势包括餐饮多样性、零食化、社交媒体推动(TikTok占食品电商12%)、减少浪费、家庭替代餐厅(Fakeaways)。
冷冻食品营养真相? 欧洲人为何离不开冰箱? 未来冷冻食品趋势是什么?
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