1、Frozen in Focus Contents Foreword from CEO 3Nomad Foods at a glance 4Chapter 1:The Goodness of Frozen 5Chapter 2:Consumer Habits 9Chapter 3:Innovation&Inspiration 13Chapter 4:Sustainability 16Chapter 5:Future of Frozen 18Conclusion 21Methodology&References 22Nomad Foods:Frozen in Focus|1About this r
2、eportFrozen food is entering a new era one where its value is being increasingly recognised beyond convenience.This growing appreciation is reflected in changing consumer behaviour,with nearly a third(29%)of consumers using their freezer more in the last five years.1 The frozen food industry is pois
3、ed for significant growth,with the total European frozen food market currently sized at approximately 55 billion today.2 To understand the evolving role frozen food plays in consumers lives now and in the years to come,our first-ever Frozen in Focus report which surveyed over 7,500 adults across the
4、 UK,France,Germany,Italy and Sweden outlines the different roles that frozen food(and freezers)plays in consumers lives in 2025.Nomad Foods:Frozen in Focus|2Foreword from CEO “Over a century on from the invention of flash freezing by Clarence Birdseye,it is fair to say that not only has the frozen f
5、ood category stood the test of time,but it has also become a much-loved staple on the plates of millions,all over Europe.This is testament to the categorys enduring appeal and convenience.Back in 2015,Nomad Foods embarked on a mission to redefine frozen food focusing on taste and innovation,sustaina
6、ble sourcing and nutritional value.We believed then,as we do now,that frozen food could and should be both delicious and nutritious.Ten years on and Nomad Foods is Europes leading frozen food company,uniquely positioned to champion a new era for the category.Whilst weve seen significant progress,we