艾玛迪斯：2026年旅游愿景报告：从数据到愉悦（英文版）（48页）.pdf

1、Amadeus InsightsTravel Dreams 2026From data to delight Amadeus Insights2ContentsForeword 3Methodology 46Introduction 4Winning the guest and turning travel demand into destination value 10Part IIDeepening understanding to create personalized experiences 21Part IIIThe transformative engine of technolo

2、gy 29Part IVDifferentiation through sustainability and loyalty 36Part VA look to the future 43Part VIBuilding a new era of guest-centric hospitality 5Part IAmadeus InsightsTravel Dreams 20263Hospitality is being reinvented before our eyes assumptions about value,experience,and differentiation are be

3、ing challenged.Traveler expectations are shifting,technological change is accelerating,and economic uncertainty is reshaping how hotels and destinations compete.At Amadeus,we work to anticipate these developments,turning complexity into insight,and supporting confident decisions.Travel Dreams 2026:F

4、rom data to delight is the latest contribution to this mission.Our new report offers a sharp,comprehensive review of where the industry stands today and where it is headed tomorrow.This research project is among our most wide-ranging to date.By bringing together the perspectives of 6,000 global trav

5、elers from the largest outbound travel markets,500 senior hoteliers from the markets that receive the most travelers,and a group of leading destination management organizations(DMOs),we uncover a holistic picture of the forces influencing the next chapter of hospitality.What emerges is a clear tensi

6、on,and opportunity,between what travelers value and what hotels and destinations are racing to deliver.Travelers remain anchored to enduring fundamentals such as price,location,and safety.But how they expect these essentials to be delivered has changed dramatically.Personalization,digital convenienc