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巴克莱(Barclays):2025零售企业韧性建设报告:化冲击为竞争优势(英文版)(21页).pdf

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1、Retail resilienceTurning disruption into competitive advantageCreated withThe big picture 3Section 1:why resilience matters more than ever 4Section 2:key resilience themes in 2025 11Section 3:strategies for success 18A final snapshot 19 About the research 20Contents|NextPrevious|Page 2The retail sec

2、tor has demonstrated impressive resilience with many leading brands now turning challenge into competitive advantage.Amid cost volatility,shifting consumer demands,rapid technological change and global uncertainty,UK retailers continue to adapt at pace.This evolution has been striking and to many,un

3、expectedly bold.Now in its second year,our Retail resilience report explores how leaders are responding to an environment that is more complex,interconnected,and faster-moving than ever.While disruption persists,from supply chain volatility and cyber threats to artificial intelligence(AI)transformat

4、ion,the most resilient retailers are using this moment to sharpen strategy,deepen capability and move decisively.The big pictureDrawing on a survey of over 100 senior retail executives and insights from many of the UKs largest retailers,this report presents a framework for benchmarking resilience ac

5、ross seven core pillars and provides annual comparisons.It also highlights where the many forward-thinking businesses are focusing their efforts,and how disruption is being viewed as a catalyst for genuine development,rather than a survival challenge.Retail resilienceAbout the authorsKaren JohnsonHe

6、ad of Retail and Wholesale,Barclays Corporate Banking LinkedInRichard LimChief Executive,Retail Economics LinkedIn|NextPrevious|Page 3In 2025,retailers are navigating a more dynamic and interconnected operating environment.Many have already demonstrated excellent adaptability by responding to shifti

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1. **零售韧性核心主题**:2025年零售业面临成本波动、消费者需求变化、技术变革及全球不确定性,领先品牌正将挑战转化为竞争优势,韧性成为关键战略焦点。 2. **三大优先领域**: - **网络安全**(58%领导者列为前三风险):数据泄露、黑客攻击威胁加剧。 - **运营敏捷性**(57%):供应链韧性、劳动力短缺及库存管理挑战突出。 - **财务强度**(55%):2025年英国零售运营成本预计增加65亿英镑,主要受工资、地产及物流成本推动。 3. **五大韧性策略**: - **全球不确定性应对**:64%企业重新评估供应链策略,多元化供应商与市场。 - **全渠道增长**:42%聚焦数据个性化,34%计划扩张实体店(大型企业达52%)。 - **AI应用**:41%用于营销,39%用于客户服务,但面临数据质量与技能壁垒。 - **网络安全升级**:25%企业高度准备应对攻击,强调基础设施与响应计划。 - **韧性衡量**:领先企业通过跨职能KPI(现金流、供应链等)将韧性转化为竞争优势。
零售韧性如何? AI如何赋能零售? 零售增长在哪?
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