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罗兰贝格&中国欧盟商会：2026年商业信心调查报告（中译版）（66页）.pdf

上传人： 小*** 编号：1258005 2026-05-29 66页 2.62MB

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1、 European Union Chamber of Commerce in China The information contained herein is based on input and analysis from January to April 2026.The information is provided for informational purposes only and should not be construed as business or legal advice on any specific facts or circumstances.No users

2、of this report should act or refrain from acting on the basis of any content included without seeking appropriate professional advice.The European Union Chamber of Commerce in China does not assume any legal liability or responsibility for the accuracy and completeness of the information provided in

3、 the report.2026 European Union Chamber of Commerce in China,all rights reserved.This study may not be reproduced either in part or in full without prior written consent of the European Union Chamber of Commerce in China.Cover image Harry Zhang,European Union Chamber of Commerce in China,all rights

4、reserved.European ChamberTABLE OF CONTENTS ExECUtivE SUmmary.11 Doing bUSinESS ContinUES to bEComE morE DiffiCUlt,bUt fEwEr ExpECt to bE impaCtED by kEy iSSUES.41.1 Doing business in China became more difficult for fifth year running.4 1.2 Numerous challenges remain,but slight improvement in the ant

5、icipated breadth of their impact.6 1.3 Outlook on both growth and profitability improve relative to BCS 2025;majority pessimistic about competitive pressure.8 1.4 Optimising administrative processes could provide quick wins.10 2 SomE improvEmEnt in markEt aCCESS anD rEgUlatory barriErS,rEgrESSion wh

6、En it ComES to ipr.112.1 Proportion missing business opportunities due to market access and regulatory barriers decreases.11 2.2 Market access sees marginal improvement.14 2.3 (Un)level playing field?.15 2.4 Outlook on anticipated regulatory barriers improves,but many still see challenges.17 2.5 IPR

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1. **商业环境持续恶化但趋势略有缓解**：68%企业认为在华经商难度上升（同比-5pp），连续五年恶化，但恶化强度减弱。 2. **挑战预期改善**：57%担忧中国经济放缓（同比-14pp），47%预期受中国民企竞争影响（同比+1pp），但多数企业已采取措施应对。 3. **市场准入与监管优化**：54%企业因监管/市场准入错失商机（同比-9pp），60%认为行业竞争环境更公平（同比+4pp），但医药、IT等行业仍面临显著壁垒。 4. **知识产权与数据问题**：40%报告知识产权侵权，26%对《数据出境安全评估办法》满意，执法滞后仍是痛点。 5. **供应链调整与政治化风险**：66%企业调整供应链策略，47%认为商业环境更政治化（同比-5pp），美欧对华贸易紧张局势加剧不确定性。 6. **信心与投资**：17%对未来盈利乐观（同比+5pp），但仅23%计划大幅在华再投资，中国仍是全球供应链关键节点（75%认为生产效率高于全球其他地区）。
商业环境变差了吗？ 欧企在华信心如何？ 政策壁垒减少了吗？
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