Ascend2：2020年数字营销计划（英文版）(15页).pdf

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1、Research Series Conducted in Partnership with Leading Providers of Marketing Technology and Digital Marketing Agency Services. 2020 Digital Marketing Plans STRATEGIES, TACTICS AND TRENDS FOR 2 2020 Digital Marketing Plans Survey. Conducted by Ascend2 and Research Partners. Published November, 2019.

2、4. 2020 Digital Marketing Plans 5. Primary Objectives 6. Strategic Success 7. Critical Challenges 8. Digital Versus Traditional Media 9. Objectives Versus Challenges 10. Most Effective Tactics 11. Investment in Marketing Technology 12. Metrics Used to Measure Success 13. Resource Allocation 14. Asce

3、nd2 Research Partner Programs Table of Contents ADD YOUR INSIGHT! 3 Ascend2 benchmarks the performance of marketing strategies, tactics and the technology that drives them with a standardized online questionnaire and a proprietary 3-Minute Survey format. This survey was fielded to a panel of marketi

4、ng professionals and marketing research subscribers. Primary Marketing Channel B2B43% B2C38% B2B and B2C equally17% Number of Employees More than 50018% 50 to 50023% Fewer than 5059% Primary role in company Owner / Partner / C-Level46% Vice President / Director / Manager38% Non-Management Profession

5、al16% Survey respondents Methodology 4 2020 Digital Marketing Plans Survey. Conducted by Ascend2 and Research Partners. Published November, 2019. 2020 Digital Marketing Plans Marketing dollars have shifted from traditional media to digital channels, like email and social media, because the economies

6、 of digital marketing level the playing field for companies of all sizes. But what will an effective digital marketing plan look like in 2020? To help you answer this question, Ascend2 and our Research Partners fielded the 2020 Digital Marketing Plans Survey. We thank the 278 marketing professionals