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亿客行:2026商务旅行未来趋势报告:市场乐观情绪是否已超出行业承载能力(英文版)(30页).pdf

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1、Expedia Group|A global study of travel management company leadersThe future ofbusiness travelIs market optimism outpacing capability?Expedia Group|A global study of travel management company leadersContentsOverviewMethodologyExecutive summaryKey findingsChapter 1:The optimism paradoxChapter 2:The ne

2、w business travelerChapter 3:The confidence gapChapter 4:The promise and the pressure of technologyChapter 5:Where growth will be wonChapter 6:Whats holding the industry back?Chapter 7:Investment is rising,but readiness lagsWinning in the new age of business travelPartner takeaways:closing the confi

3、dence gap030405060708111416182226282Business travel has never been static,but few periods have demanded as much reinvention as the one the industry is navigating today.Since 2020,organizations have beenforced to rethink not only when and why people travel,but how that travel is planned,managed,suppo

4、rted,and justified.Whats emerging is not a simple return to pre-pandemic norms,but a reshaped landscape one in which business travelers behave more like consumers,corporate clients expect greater transparency and control,and technology is no longer a back-office enabler but the foundation of the exp

5、erience itself.Against this backdrop,Expedia Group surveyed 214 senior decision-makers at travel management companies across 10 global markets to understand how the industry is feeling about the future and how prepared travel management companies(TMCs)are to deliver it.The research reveals a sector

6、rich in confidence but facing a clear execution gap between what business travelers now expect and what travel organizations can actually deliver.This report provides specific guidance on how technology,integration,and investment priorities must evolve to close that gap.A sector rebuilding and redef

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1. **市场乐观与能力差距**:95%的商旅管理者对未来乐观,但仅40%自信能满足旅客期望(如个性化、便捷预订),存在明显“期望-执行差距”。 2. **旅客期望重塑**:85%旅客期望商务休闲同平台预订,84%要求简化流程,81%看重忠诚度奖励,且期望持续上升。 3. **技术潜力未释放**:100%已整合AI,但仅44%认为其影响显著,面临技能、合规及集成挑战。 4. **增长机遇与压力**:33%将端到端预订-费用整合视为最大增长点,83%认为动态定价关键,但32%担忧客户流失,38%受技术限制。 5. **投资与准备不足**:98%正投资技术(如AI、可持续发展),但仅38%认为预算充足,30%对实时数据分析信心不足。
旅行信心何在? 期望与现实的差距? 技术能否填补鸿沟?
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