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GMAC:2025年商科潜在学生调查报告(中译版)(61页).pdf

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1、055143Prospective Students Survey2025 ReportMarket IntelligenceHow business schools position their value to candidates is even more critical as prospective students zero in on the ROI of their graduate management education.From how programs integrate artificial intelligence or social impact into the

2、 classroom to how business schools help students finance their degrees,prospective students are considering a range of criteria on their path to GME.Knowing that todays candidates are making decisions with a clear focus on outcomes,business schools can leverage information from the latest GMAC Prosp

3、ective Students Survey to ensure their offerings satisfy the skill development and career goals of their future students.Joy Jones CEO,Graduate Management Admission CouncilGraduate Management Admission Council|Prospective Students Survey 2025 2Introduction 4Executive summary 6Key findings 7Whats new

4、 in 2025 9Financing plans 18Communicating with candidates 23Degree and delivery preferences 32Geographic mobility 44Career goals 49Conclusion 55Methodology 56Respondent Profile 58Appendix 59Contributors 60Table of contentsGraduate Management Admission Council|Prospective Students Survey 2025 3For mo

5、re than 15 years,the GMAC Prospective Students Survey(PSS)has provided the worlds graduate business schools with critical insights into the decision-making processes of people actively applying to,considering,or researching graduate management education(GME)programs.Its questionscovering a diverse r

6、ange of topics that impact prospective students application and enrollment decisionsprovide school professionals with timely,relevant,and reliable market intelligence to inform how they engage with candidates to build their incoming classes.Respondents include candidates who visited GMACs web proper

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1. **AI与技能需求**:46%候选人认为AI是理想课程核心(2024年),偏好实战应用(如策略制定);雇主更重视情商、适应性等“软技能”。 2. **融资趋势**:成本仍是最大障碍(48%候选人);平均30%学费依赖助学金/奖学金,较2019年上升5%,父母支持减少。 3. **学位偏好**:MBA仍为全球首选(超50%),但商硕学位需求上升;面授课程需求回升,混合制兴趣下降。 4. **决策因素**:ROI重要性上升(2024年关注者占比+4%),排名关注度下降(29%);学校声誉仍是首要申请因素。 5. **地域与就业**:美、欧为热门留学地;咨询、金融、科技为首选行业(科技领域兴趣小幅下降);68%候选人受雇主可持续实践影响求职决定。
**AI如何改变商科教育?** **商科生最看重什么技能?** **商科留学成本如何规划?**
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