GMAC：2025年商科潜在学生调查报告（英文版）（61页）.pdf

1、055143Prospective Students Survey2025 ReportMarket IntelligenceHow business schools position their value to candidates is even more critical as prospective students zero in on the ROI of their graduate management education.From how programs integrate artificial intelligence or social impact into the

2、 classroom to how business schools help students finance their degrees,prospective students are considering a range of criteria on their path to GME.Knowing that todays candidates are making decisions with a clear focus on outcomes,business schools can leverage information from the latest GMAC Prosp

3、ective Students Survey to ensure their offerings satisfy the skill development and career goals of their future students.Joy Jones CEO,Graduate Management Admission CouncilGraduate Management Admission Council|Prospective Students Survey 2025 2Introduction 4Executive summary 6Key findings 7Whats new

4、 in 2025 9Financing plans 18Communicating with candidates 23Degree and delivery preferences 32Geographic mobility 44Career goals 49Conclusion 55Methodology 56Respondent Profile 58Appendix 59Contributors 60Table of contentsGraduate Management Admission Council|Prospective Students Survey 2025 3For mo

5、re than 15 years,the GMAC Prospective Students Survey(PSS)has provided the worlds graduate business schools with critical insights into the decision-making processes of people actively applying to,considering,or researching graduate management education(GME)programs.Its questionscovering a diverse r

6、ange of topics that impact prospective students application and enrollment decisionsprovide school professionals with timely,relevant,and reliable market intelligence to inform how they engage with candidates to build their incoming classes.Respondents include candidates who visited GMACs web proper