快手磁力引擎：2023快手奢侈品行业数据报告（53页）.pdf

1、?2 0 2 3.3营 销 策 略 中 心2023 Luxury Industry Data Analysis Report报告导读2023 Luxury Industry Data Analysis Report报告导读2023 Luxury Industry Data Analysis Report?南?南?南?季?2 0 2 1?1?-2 0 2 3?2?别?G M V?登?爱?南?2022?81%?131%?南?登?南?Current Situation and Trendof Luxury IndustryPARTPART ONEONE?别?219245244254264281220

2、2903532014?2015?2016?2017?2018?2019?2020?2021?2022?E?别?2019?2021?2022?E2030?E?&A l t a g a m m a?2 0 2 2?11%21%17%25-27%281290353540-580?21?22?扩?15%?22?2030?扩?25-27%?别?2 0 2 2?2011?2012?2013?2014?2015?2016?2017?2018?2019?2020?2021?2022?南?南?5%6%4%10%3%13%7%4.80%-19%18%-4%?南?51951998798716751675220022

3、0090%70%31%0%10%20%30%40%50%60%70%80%90%100%050 010 0015 0020 0025 002019?2020?2021?2022?别?22?别?4%?别?扩?22?箱?31%?扩?Q u e s t M o b i l e?2 0 2 2?&?2 0 2 2?15.2%21.0%25.7%28.5%26.5%23.4%21.2%20.7%6.7%6.4%6.6%6.7%7.9%6.8%6.3%6.5%4.0%5.0%5.5%4.5%39.7%37.3%34.8%33.2%2019-122020-122021-122022-12?+5.8%+4.7

4、%+2.8%7.4%12.1%28.2%31.1%33.1%11.9%9.6%8.2%8.1%8.3%18.1%19.1%24.2%24.7%24.7%23.7%22.7%13.5%11.6%9.9%32.4%24.9%21.0%19.5%18.8%20182019202020212022?22?扩?别?+?登?3.23?3.66?2021?Q42022?Q45.78?6.40?2021?Q42022?Q46800?9012?2021?2022?3.66?2 0 2 2?Q 4?登?6.4?2 0 2 2?Q 4?登?9012?2 0 2 2?登?G M V?50%2022?Q4?267?20

5、22?12?登?6 3.4%?2022?Q4?登?3.66?6.4?登?2021-2022?爱2021?1?2021?2?2021?3?2021?4?2021?5?2021?6?2021?7?2021?8?2021?9?2021?10?2021?11?2021?12?2022?1?2022?2?2022?3?2022?4?2022?5?2022?6?2022?7?2022?8?2022?9?2022?10?2022?11?2022?12?2023?1?2023?2?2021?2022?2021?2022?+117%+122%2021-2023?2?登?扩?2022?扩?142%?扩?81%?扩

6、?117%?122%?4.6?+81%2022?2022?4.6?=?/?2021?6.544%2022?=?/?*100%?2021?1%?2022?Top10?2022?Top10?爱?=?2022?登?爱?2022?呈?200%扩?10?TOP10?扩?爱2022?1?2022?2?2022?3?2022?4?2022?5?2022?6?2022?7?2022?8?2022?9?2022?10?2022?11?2022?12?2023?1?2023?2?22?2?23?2?22?2?23?2?+337.5%+259.5%2022?13.522?8?-23?2?30%2022?-2023?