【宜家母公司】英格卡集团Ingka Group 2025年人类与地球消费者洞察与趋势报告 （英文版）（20页）.pdf

1、People and Planet Consumer Insights and Trends 2025Global report summaryAt Ingka Group,we want to keep up to date with peoples thoughts,feelings,and actions in relation to people and planet.To help us do that,weve once again joined forces with GlobeScan,an independent insights and advisory firm,for

2、our biennial survey of 30,000+people across 30 countries.This summary report is the outcome of our 2025 research.In collaboration with Ingka Holding B.V.20252 2People and Planet Consumer Insights and Trends 2025About 1.Headlines 2.Climate 3.Inequality 4.Business and government 5.Map of actions 6.Foc

3、us topics 7.MethodologyAction vs disempowerment:Over 8 in 10 take some climate action,led by the under 30s.However,many feel disempowered by cost and not knowing the impact of their efforts.Social awareness:8 in 10 support companies paying a living wage.Additionally,the majority worry about inequali

4、ty in society and agree on supporting refugees.Expectations of leadership:At least 6 in 10 want significant action from government and business to reduce climate change and inequality.Demand for transparency:7 in 10 want better communications from companies on the environmental and social impacts of

5、 their products and services.Concerns and impact:More than 6 in 10 worry about climate change especially young adults and those living with children while almost half feel personally impacted.Despite global and personal pressures,people still care deeply.Concern remains high regarding climate and in

6、equality.A large majority of people take some climate action but many are held back by cost,uncertainty about the impact of their efforts,and insufficient support from government and businesses.Motivators of engagement:Saving money is the number one incentive to take more climate action.Other top mo