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Qualtrics:2026全球医疗行业体验趋势报告(中译版)(27页).pdf

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1、2 IntroductionHealthcare runs on trust.The relationship between a patient and their care team is more personal than in any other industry.Just getting to a healthcare visit can be stressful,not to mention what happens in the room itself.Patients need to believe the people caring for them are working

2、 in their best interest.And the care team needs to feel safe to show up as their best selves.But trust looks different for every patient who walks through the door.A one-size-fits-all approach will miss more people than it reaches.To earn trust at scale,healthcare organizations need to understand ho

3、w different patients experience care and then meet them where they are.Trust extends well beyond the bedside.The patient experience reflects the employee experience and vice versa.When clinicians feel supported,safe,and respected by their organizations,patients feel it.When that trust erodes,clinici

4、ans begin to wonder whether their values are aligned with the workplace and,over time,question whether to stay or not.That tension ripples outward into every patient interaction,every care decision,and every outcome.This report examines what sustains that trust and what threatens it.It looks at how

5、burnout and administrative burden are affecting clinicians,and what organizations can do about it.It examines where patients fit into safety cultureand why bringing them into that conversation produces better outcomes.And it looks honestly at AI:where clinicians stand,where organizations are falling

6、 short,and what the gap between the two means for care.Trust permeates every corner of the healthcare experience.Compared to all other industries,hospitals and medical clinics are the most trusted,which is both an opportunity and a responsibility.A trust-based healthcare organization delivers the ca

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1. **信任是患者体验的核心驱动力**:信任度高低影响净推荐值(NPS)达75分,不同患者群体(如弱势群体、年轻患者)的信任驱动因素差异显著。 2. **临床医生职业倦怠持续恶化**:32%临床医生经历倦怠,导致沟通质量(低17%)、协作能力(低14%)下降,影响患者体验。 3. **安全文化是关键杠杆**:安全文化评分低(1分)时,倦怠率预测达93%;82%护士遭遇职场暴力,60%考虑离职。 4. **AI接受度与组织信任存在鸿沟**:72%医生对AI感到舒适,但仅39%信任组织AI战略,差距达16个百分点。
信任如何建立? 燃烧out怎么办? AI信任在哪?
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