Qualtrics：2026全球医疗行业体验趋势报告（英文版）（27页）.pdf

1、2 IntroductionHealthcare runs on trust.The relationship between a patient and their care team is more personal than in any other industry.Just getting to a healthcare visit can be stressful,not to mention what happens in the room itself.Patients need to believe the people caring for them are working

2、 in their best interest.And the care team needs to feel safe to show up as their best selves.But trust looks different for every patient who walks through the door.A one-size-fits-all approach will miss more people than it reaches.To earn trust at scale,healthcare organizations need to understand ho

3、w different patients experience care and then meet them where they are.Trust extends well beyond the bedside.The patient experience reflects the employee experience and vice versa.When clinicians feel supported,safe,and respected by their organizations,patients feel it.When that trust erodes,clinici

4、ans begin to wonder whether their values are aligned with the workplace and,over time,question whether to stay or not.That tension ripples outward into every patient interaction,every care decision,and every outcome.This report examines what sustains that trust and what threatens it.It looks at how

5、burnout and administrative burden are affecting clinicians,and what organizations can do about it.It examines where patients fit into safety cultureand why bringing them into that conversation produces better outcomes.And it looks honestly at AI:where clinicians stand,where organizations are falling

6、 short,and what the gap between the two means for care.Trust permeates every corner of the healthcare experience.Compared to all other industries,hospitals and medical clinics are the most trusted,which is both an opportunity and a responsibility.A trust-based healthcare organization delivers the ca