1、“Natto”Unlocking the Potential of“Fermented Soy Foods”for Global MarketsShinsuke YamadaPresident,Yamada Foods Co.,Ltd.Todays IndexTodays IndexDo you know Natto?Introduction of Yamada Foods Why does fermentation matter?Importance of Identity Preserved(IP)soybeansPotentials of Fermented Soy FoodsDo yo
2、u know NATTO?Strong Aroma&Unique FlavorFermented SoybeansTraditional FoodIn JapanBeneficial NutritionVery StickytextureSocks by ASICS 2,200JPYIntroduction of Yamada FoodsFounded in Akita,Japan in 1954New ChallengeWith Freeze Dried NattoNew ChallengeBaby Food and Elderly Care“Ohayo Natto”Superior Tec
3、h on Hikiwari Natto(Natto with Grind Soybeans)Non-GMO Soybeans OnlyNo.1 in B-to-B Natto marketVarieties of Natto BacteriaB to C Products:Refrigerated(Frozen for Export)B to C Products:Refrigerated(Frozen for Export)B to B Products:FrozenB to B Products:FrozenFor Baby&For Elderly CareFor Baby&For Eld
4、erly CareProcessing Natto into a pasteBaby FoodElderly Care mealsPaste Natto For Baby FoodOur Regional Cuisines“Natto Soup”Natto for Elderly CareFreeze Dried Natto?Why?Regregirated NattoFrozen NattoFreeze-Dried NattoGoodPointsTastes GoodLong Shelf Life(1year)Preserves heat-sensitive nutritionExpand
5、the market GeographicallyLong Shelf Life(Max.5 yrs)Preserves heat-sensitive nutritionNot Sticky Not Stinky Good for First TrialCan be sold at Room temp.Expand the Natto marketWeakPointsShort Shelf Life(2weeks)Sticky StinkyCold-chain LogisticsHigh Logistics CostSlightly changes textureHigh Manufactur
6、ing CostB to C Products:FreezeB to C Products:Freeze-Dry NattoDry NattoNatto Powder for BabyNatto Powder for Instant SoupNatto Snackwith soy sauce flavorIP Logo on our Products Consumers need to trust the safety and traceability of raw materials.IP systems ensure traceability IP logo helps communica