海盗式电子邮件自动化指南.pdf

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1、Plunder&Profit:A Pirates Guide to Email AutomationAhoy,Matey!Whats your Pirate Name?Plunder&Profit:A Pirates Guide to Email AutomationTodays Email Voyage1.Best Practices2.Flow DemonstrationsAbandoned Cart(Basic+Advanced)Re-EngagementPage BrowseSMS Flow Using RedChirp3.Internal Alerts4.Q&AKelly Mante

2、lDirector,DTC Marketing&EcommerceHarney Lane Vineyards|LodiKatarina GalloglyDigital Communications ManagerPEJU Winery|NapaPolly WannacrackerCharting the Course:Best PracticesBest Practices:Design SystemInvest in the time to define brand/design elements.Dont waste time reinventing the wheel everytime

3、 you build an email.More importantly,consistent design elements builds trust with your audience.Best Practices:Universal ContentInvest the time to centralize contentheaders,footers seasonal call outs,shop CTAs,event modules,and more!Build once.Update everywhere.Best Practices:Pass theGlance TestMost

4、 consumers will thumb through your email very quickly on a mobile device.Make sure key elements catch the eye.The test:if the reader were to only read the headlines and CTAs in a short few seconds,would they get the gist of your email?Purpose is briefand punchyCTA is clear and repeated at least once

5、Secondary CTA supports the primaryBest Practices:Template CollectionBuild a library of past email layouts and designs to reference when building something new.Save time:leverage layouts and designs that worked in the past.Pirate Booty Birds Eye View:Image-Based vs Native Text EmailsBest Practices:Na

6、ming ConventionsSuggested Formatting:date_series_purpose/offer_segmentFor quick reference and to avoid mistake(wrong segment to wrong email),use a consistent naming convention for campaigns,lists/segments,flows,templates,and images.Example for Campaigns and Lists/Segments:20260124_dry-january_15%-of