戴德梁行：2025年下半年欧洲零售地产雷达（英文版）（16页）.pdf

1、H2 2025EUROPEANRETAILRADAREXECUTIVESUMMARYOur detailed analysis of rental activity,conducted by Cushman&Wakefields leading European Retail&Leisure team,reveals key trends in retailer activity and real estate dynamics that is unrivalled in the market.Retailers are capitalising on new opportunities wh

2、ile keeping a close eye on costs,focusing their investments on creating standout flagship stores in key locations,focusing on elevating store quality.As property choices become ever more critical to overall performance,carefully defining real estate strategy is now essential for long-term retail suc

3、cess.ROBERT TRAVERSHead of EMEA RECONOMIC AND CONSUMER TRENDSGDP growth across Europe experienced a modest uptick in the fourth quarter of 2025 and is expected to remain moderate throughout 2026.Inflation continued to trend downwards,with most European countries ranging from 2%to 4%in January 2026.F

4、orecasts are anticipated to remain near the 2%target set by central banks,reflecting stability.Consumer confidence remains below the long-term average,as a result consumer spending remained modest over the past six months.Consumer confidence is expected to remain steady throughout early 2026,as high

5、 cost of living persists.Tourism arrivals are expected to have reached an all-time high in 2025,supported largely by continued strength in intra-European travel.Long-haul travel remained resilient,with arrivals 18%higher than in 2024.RETAIL TRENDS TO WATCHExpanding Asian BrandsA growing number of As

6、ian retail brands have entered or are actively seeking entry across Europe and the UK,driven largely by the influence of social media,which has created and accelerated consumer demand.Larger Unit DemandThere has been fewer requirements for large stores across Europe,but demand characteristics vary.D