当前位置:首页 >英文主页 >中英对照 > 报告详情

efficy:2025年电子邮件营销基准报告(英文版)(17页).pdf

上传人: 1****1 编号:1184476 2026-04-09 17页 584.98KB

下载:

1、Email Marketing Benchmark Report 2025Ever wondered what it takes to stand out in the crowded inbox?emails were sent by efficy customers in 2024,averaging an estimate of emails sent per day or every person in Sweden receiving one email every day in 2024.3,166,178,110 8,674,179 Success in numbers In 2

2、024,an estimated 361.6 billion emails()were exchanged daily across the globe a 5.2%increase from the previous year.Out of this remarkable figure,our customers contributed an impressive 3.2 billion emails.Despite digital marketings ever-evolving nature think the meteoric rise of generative AI,shiftin

3、g content preferences driven by short-form media,and the growing emphasis on trust and expertise in Googles algorithms email has remained a potent,reliable channel for marketers in all sectors.Email marketing continues to be the cornerstone of every customer journey,from the warmth of timely welcome

4、 messages to the precision of segmented campaigns that engage diverse audiences.This past year,our customers truly dominated the inbox.In this report,well break down the metrics and strategies that empowered their success.Welcome to the 2025 Email Benchmark Report.Email marketing reigns as one of th

5、e most cost-effective and ROI-driven strategies in digital marketing.Thanks to its direct access to interested consumers and ability to target and personalise messaging at scale at minimal cost email consistently delivers impressive ROI for businesses of all sizes.Retail,E-commerce,and Consumer good

6、s Marketing,PR,and Advertising agencies Software and Technology Media,Publishing,and Entertainment For every 1 spent on email marketing,marketers in these industries receive a ROI of:454236 32Email Marketing:ROI champion Key Benefits of Email Marketing for ROI Email marketing allows audience segment

word格式文档无特别注明外均可编辑修改,预览文件经过压缩,下载原文更清晰!
三个皮匠报告文库所有资源均是客户上传分享,仅供网友学习交流,未经上传用户书面授权,请勿作商用。
1. **邮件营销持续高效**:2024年全球日均发送3616亿封邮件(同比增长5.2%),efficy客户贡献32亿封,ROI领先(零售业每1€投入回报45€)。 2. **关键数据表现**: - 平均打开率36.59%(高于行业平均27.2%),点击率1.98%,点击-to-打开率5.38%。 - 最佳发送时间:周二/周四上午10点或下午3点,电商/软件业周二/周四效果最佳。 3. **策略与优化**: - 分段与个性化提升相关性,自动邮件流程(如触发邮件)打开率20.58%,点击率2.51%。 - 反弹率需控制在2%以下,避免硬反弹(efficy客户平均1.7%),建议双订阅机制。 4. **核心价值**:82%企业使用邮件营销,其ROI超越社媒广告(高11%),52%消费者因邮件直接购买。
**邮件ROI有多高?** **何时发邮件最好?** **如何提升打开率?**
客服
商务合作
小程序
服务号
折叠