efficy：2025年电子邮件营销基准报告（英文版）（17页）.pdf

1、Email Marketing Benchmark Report 2025Ever wondered what it takes to stand out in the crowded inbox?emails were sent by efficy customers in 2024,averaging an estimate of emails sent per day or every person in Sweden receiving one email every day in 2024.3,166,178,110 8,674,179 Success in numbers In 2

2、024,an estimated 361.6 billion emails()were exchanged daily across the globe a 5.2%increase from the previous year.Out of this remarkable figure,our customers contributed an impressive 3.2 billion emails.Despite digital marketings ever-evolving nature think the meteoric rise of generative AI,shiftin

3、g content preferences driven by short-form media,and the growing emphasis on trust and expertise in Googles algorithms email has remained a potent,reliable channel for marketers in all sectors.Email marketing continues to be the cornerstone of every customer journey,from the warmth of timely welcome

4、 messages to the precision of segmented campaigns that engage diverse audiences.This past year,our customers truly dominated the inbox.In this report,well break down the metrics and strategies that empowered their success.Welcome to the 2025 Email Benchmark Report.Email marketing reigns as one of th

5、e most cost-effective and ROI-driven strategies in digital marketing.Thanks to its direct access to interested consumers and ability to target and personalise messaging at scale at minimal cost email consistently delivers impressive ROI for businesses of all sizes.Retail,E-commerce,and Consumer good

6、s Marketing,PR,and Advertising agencies Software and Technology Media,Publishing,and Entertainment For every 1 spent on email marketing,marketers in these industries receive a ROI of:454236 32Email Marketing:ROI champion Key Benefits of Email Marketing for ROI Email marketing allows audience segment