胖鲸智库：中国老龄化社会的潜藏价值第三篇章-银发经济的基本盘和常态（65页）.pdf

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1、123CHAPTER 1第一篇章REVISITING SENIORS IN CHINA重新“遇见”中国的老龄化群体Oct. 2019CHAPTER 2第二篇章THE HIDDEN VALUE AND POWER潜藏的商业价值和影响力Jan. 2020CHAPTER 3第三篇章UNLOCKING THE SILVER ECONOMY银发经济的基本盘和新常态Mar. 2020CHAPTER 4第四篇章SHARING PERSPECTIVES FROM EXPERTS ACROSS INDUSTRIES各界共谈银发经济，探索解决方案May. 2020EPILOGUE番外PASSING ON THE

2、WISDOM OF A GENERATION他们走过风雨，他们依然年轻Jul. 2020DISCOVERING THE “HIDDEN TREASURE” IN THE SENIOR MARKET我们发掘中国老龄化社会的潜藏价值The Seniors in China: The “Hidden Treasure” Report Series is produced by Wavemaker, containing 4 chapters and 1 epilogue. The chapters will be released over 8 months one by one, giving a

3、 holistic view of what urban seniors in China are like, why they are important and valuable, and how brands can unlock potential and co-create solutions together. This is Chapter 3 of the report series.蔚迈发布的中国老龄化社会的潜藏价值系列报告，共分为四个篇章和一篇番外，将历时8个月逐一发布，以全面详尽地分享我们对于中国城市老龄化群体的解析和主张，以及与多个行业的企业共创的观点与解决方案。此为系

4、列报告的第三篇章。4TRUE DEPICTION OF SENIORS IN CHINA中国老龄化群体的真实风采BOOMING SILVER ECONOMY & CORE NEEDS BEHIND IT蓬勃的银发经济及其背后的核心需求 We called for more attention to be paid to the ageing society and redefined “old age” We firstly segmented seniors in China into three different generations We revealed their true po

5、tential and objections to being characterized as the “old” 我们呼吁重视老龄化社会，重新定义“老” 首次定义和划分了三个代际 揭示了他们的真实风采，和他们不愿做传统定义“老人”的“倔强” We pointed out the high relevance of the senior market to all different industries We estimated the annual spending power of senior citizens in China and summarized three major

6、business challenges We elaborated on the four core needs that nourish the silver economy in China 我们指出老龄化市场的发展与各行各业都息息相关 预估了中国一到三线城市老龄化群体的消费力，并梳理出商业领域存在的三大挑战 解析了催生老龄化经济的四大核心需求IN CHAPTER 1, RELEASED IN OCT. 2019第一篇章于2019年10月发布IN CHAPTER 2, RELEASED IN JAN. 2020第二篇章于2020年1月发布Scan QR code to read扫描二维码阅