探迹：2022年中国美妆行业趋势发展报告（26页）.pdf

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1、Content20222 0 2 2.0 520171-20224A.B.B.CSKA123123202120211-12402614.0%12.5%40001/31/55000400030002000100002013201420152016201720182019202020212013-202113.3%10.0%8.8%8.3%13.5%9.6%12.6%9.5%14.0%2020、彩妆人均消费额&79.2&33.4121.642.4117.437.264.144.160.523.456.134.655.718.427.86.1护肤品彩妆基础需求爽肤水洁面乳乳液面膜进阶需求精华眼霜面霜

2、基础需求眼影散粉口红防晒粉底眉笔进阶需求眼线睫毛膏腮红遮瑕/修容高光/阴影1 120211.5202072 2202191845202033474174%3 312841094 45 5202120217 76 650%50%50%20172018201920202022e0246810202133474202191845OEMODMOBMODMOBM+12318.426.79%42.4%107091932020210897959178160137923320181313121118312011987654640333331654256233200189169104958880B2B20%-3

3、0%3-6.5LTV101350020%-30%5%-10%30-4045-653-6.5260060%-80%10%-20%30-4045-651.2-1.325%-35%5%-10%70-8080-1001.6-1.8519925%-50%5%-10%2022418446720202.114.4%20212017-20224211815129630201720182019202020212022e20201743212194714.4%50070%2021CR544%141210864201-100100-500500-10001000-50000.5-110-1002021CR543.6

4、%56.4%20162021OEMODM72%53%28%72%17%11%53%28%19%90.2%89.1%86.8%82.4%81.9%80.7%79.5%78.2%9.8%10.9%13.2%17.6%18.1%19.3%20.5%21.8%2016201720182019202020212022e2023e:%2016-202312320202022-20255 5513.32.5IDC20202021B2CC2B20183.0研发设计物料采购生产制造营销销售运维服务需求洞察金额供应商维修商物流电商经销商/应用开发C2BSaaSCRM2016-202333.2%35.8%39.7%44.1%51.0%55.7%58.5%59.7%26.1%28.3%31.9%36.8%41.3%45.0%47.7%49.8%00.20.40.60.82016201720182019202020212022e2023eAIAI61%AI4.0+AI 1.02.03.04.0AI+SaaSAIAISCRM“10人+探迹拓客探迹CRM客户痛点解决方案使用效果CRMCRM10000+2022SaaSAl1.6NLPTo BSaaS10000+1.2.SaaS3.4.5.6.7.8.2 0 2 2.5202220222 0 2 2.5400 088 0046