当前位置:首页 >英文主页 >中英对照 > 中译版报告详情

YouGov:永葆青春?2026年印度尼西亚抗衰老产业研究报告(中译版)(24页).pdf

上传人: 1****1 编号:1180045 2026-04-03 24页 1.99MB

下载:

1、/Research RealityForeveryoung?Anti-aging report 2026I N D O N E S I AIndonesia anti-aging report 20262Contents3Foreword4Key takeaways5Who cares about aging?Preventers,maintainers and indifferents12Strategies for fighting time:lifestyle vs.treatments15The treatments landscape21Would you trust AI with

2、 your face?23MethodologyIndonesia anti-aging report 20263ForewordGet in touchExplore our solutionsIn Indonesia,the anti-aging category is less about chasing the most extreme interventions and more about how consumers define the role of prevention in everyday life.YouGov data shows a clear split betw

3、een those who see preventing signs of aging as important,those who take a more neutral,maintenance-oriented view,and those who simply dont prioritize it.That distinction matters for brands.It shapes not only what consumers say they want to try next but also what theyre willing to pay today and where

4、 they go to learn about new solutions.Across the treatments landscape,awareness is broad,yet usage remains limited,pointing to a market where trust,relevance,and low-friction entry points are critical to growth.This report examines the Indonesia anti-aging opportunity through a practical lens:who is

5、 most engaged,where intent is concentrated,what motivates each segment,and how brands can build trust and relevance to convert awareness into trial.Edward Hutasoit,General Manager-Indonesia&Indiahttps:/ anti-aging report 20264Prevention mindset defines the marketRoutine skincare is the gateway treat

6、mentSpend concentrates among preventersKey takeawaysThe audience splits into aging preventers(77%)(77%),aging maintainers(8%)(8%),and aging indifferents(12%)(12%).Future intent is highest for routine anti-aging skincare.Moderate intent is spread across other treatments.Those indifferent to preventio

word格式文档无特别注明外均可编辑修改,预览文件经过压缩,下载原文更清晰!
三个皮匠报告文库所有资源均是客户上传分享,仅供网友学习交流,未经上传用户书面授权,请勿作商用。
1. **市场细分**:印尼抗衰老市场分三类:77%的"预防者"认为抗衰老重要,8%的"维护者"持中立态度,12%的"无所谓者"不重视。仅17%的人 actively 采取措施延缓衰老。 2. **消费行为**:85%的印尼消费者每月在护肤品、补充剂上消费,其中33%的"预防者"月消费超50万印尼盾,男性不消费比例(15%)远高于女性(3%)。 3. **产品偏好**:传统抗衰老护肤品普及率最高(79%听过,32%用过),未来意向最高的是维生素注射(57%)和胶原蛋白补充剂(56%)。 4. **信息渠道**:57%的"预防者"通过皮肤科医生或美容专家获取新疗法信息,远高于"无所谓者"(32%)。 5. **AI接受度**:71%的"预防者"信任AI皮肤分析工具,而"无所谓者"仅43%认为其有吸引力。
谁在抗衰老? 如何有效抗衰? AI能信吗?
客服
商务合作
小程序
服务号
折叠