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德勤（Deloitte）：2026商业的未来：亚太地区代理式购物研究报告（中译版）（9页）.pdf

上传人： 1****1 编号：1180030 2026-04-03 9页 11.97MB

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1、The future of commerce:Agentic shopping in Asia PacificThe future of commerce:Agentic shopping in Asia Pacific 03The future of commerce:Agentic shopping in Asia Pacific 04Why Asia Pacific is primed for agentic commerce 05Agentic AI is out of the lab:The agentic trends already 06 reshaping retail in

2、Asia Pacific Competing in the age of agentic commerce 10Six imperatives for Asia Pacific retail and brands leaders 11Technology is essential,but only part of the equation 13The way forward 14Authors 14Endnotes 15ContentsThe future of commerce:Agentic shopping in Asia Pacific The future of commerce:A

3、gentic shopping in Asia Pacific AI is rewiring commerce as we know it,changing how retailers operate,how brands compete and how shopping is experienced.It has the potential to recalibrate every layer of the retail chain from the storefront to digital marketplaces,operations and fulfilment.At the hea

4、rt of this shift is the rise of AI agents:autonomous systems that can search,reason,execute tasks,and increasingly take action on behalf of customers,workers and businesses.Asthey evolve,AI agents are reshaping the fundamentals ofshopping not only for customers but also the employees who serve them.

5、Shifts of this scale are rare,and leaders are navigating genuine uncertainty about how fast the change will unfold and where value will be created.Yet momentum is building rapidly and nowhere more so than in Asia Pacific.With some of the worlds most advanced and dynamic digital retail ecosystems,Asi

6、a Pacific is where agentic commerce has the potential to evolve fastest and where its future direction will likely be defined.Lets explore the current state of agentic commerce in Asia Pacific,what themes and trends are emerging,and how retailers and brands can position themselves to succeed.With ov

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1. **亚太引领智能商业变革**：亚太拥有43亿消费者、18个特大城市及全球增长最快的中产阶级，预计将贡献未来五年全球三分之二的新零售销售额，是智能商业发展的核心区域。 2. **AI代理重塑零售价值链**：74%的亚太消费者已用AI发现、比较产品，但近半数因安全顾虑不愿完成交易；29%的企业已采用代理AI，预计两年内将升至76%。 3. **四大核心趋势**： - **智能门店**：电子价签、智能货架等成为基础，如新加坡FairPrice的智能购物车提升效率。 - **超个性化**：AI驱动动态推荐与全渠道体验，如Lazada嵌入AI优化“4D”购物流程。 - **运营自动化**：JD.com集成1.4万AI代理，处理18%工作任务，覆盖物流至交付全链路。 - **购物代理兴起**：预计2030年全球25%电商销售受代理影响，阿里巴巴等已整合AI助手。 4. **六大行动纲领**：企业需夯实数据基础、设计跨渠道体验、重构运营模式、强化信任与人性化连接、重塑门店体验、构建代理生态合作。
**AI如何重塑零售？** **亚洲为何领跑智能购物？** **品牌如何应对代理购物？**
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