2_C2PA-Adobe-Fiedler.pdf

1、Gen AI Images purporting to show North Carolina flooding,2024Membership 5.000+Pillars of Transparency and AuthenticityCONTENT AUTHENTICITY INITIATIVEDetectionPolicyEducationProvenanceProvenanceCONTENT AUTHENTICITY INITIATIVEThe basic trustworthy facts about the origins of a piece of digital content.

2、(image,video,audio recording,document)ProvenanceThe basic trustworthy facts about the origins of a piece of digital content(image,video,audio recording,document).Instead of guessing what is fake,we can provide information about the truth.ProvenanceCONTENT AUTHENTICITY INITIATIVEProving what things a

3、re(As opposed to detecting what is false)CreatorsNews mediaGenerative AIConsumer ProtectionInsuranceAuditingMedical/Scientific Satellite imageryLaw enforcementBrand reputationElection IntegrityArchival useContent CredentialsA“digital nutrition label”for online contentPhotosVideoAudioGen AIAnd more.C

4、ontent Credentials(from C2PA)CONTENT AUTHENTICITY INITIATIVE1.CaptureWork with manufacturers to integrate Content Credentials into smartphones and cameras.2.EditIntegrate Content Credentials into editing tools,both Adobe products and others.3.PublishPublishing systems maintain Content Credentials th

5、roughout their platforms.4.TrustClear&universal user experience reveals provenance information.CONTENT AUTHENTICITY INITIATIVEContent CredentialsInvisible WatermarkingFingerprintingThree Components of ResilienceCryptographically Secure MetadataDurable Content CredentialsProtection From Data Scraping

6、Do Not TrainSpecification(v2.2)Available-https:/c2pa.org/specifications/On its way to becoming an ISO standard(ISO 22144)What about AI?CONTENT AUTHENTICITY INITIATIVEARCHIVAL USE CASESCONTENT AUTHENTICITY INITIATIVE-Add Content Credentials while digitizing physical items-Display