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1、From Seed to Scale:Building the Plant-Based Value ChainShifting Winds in Agriculture:Farmer Craigs Story3U.S.Agriculture Under Pressure2024 median farm-only income Receive 85%of all farm incomeIn#of farms 2017-2022Farmland lost 2017-2022-$1,8307%of farms 7%decline20 million acres 58.1years oldAverag
2、e age of U.S.farmerSources:USDA NASS Census of Agriculture 2022;NASS ARMS and ERS Farm Income Reports 2024 Household penetrationU.S.Plant-Based Sector is Resilient60%retail sales overall held steady;in 2015 the total market was under$2BMenu options in foodservice 3xof households purchased in 2024;80
3、%of them purchased more than oncePlant-based milk market share15%of total milk sales in conventional grocery while 36%in the natural channelPlant-based share of e-commerce 6%in share of online sales(6.1%)vs.in brick-and-mortar stores(3.7%)4Total U.S.retail sales$8Bsince 2018,threefold increase in op
4、tions at fast-casual,university dining,healthcare,corporate cafeterias Global Plant-Based Sector is GrowingCreated by:The Good Food InstituteSource:Benkovi M,Jurinjak Tuek A,Soka Cvetni T,Jurina T,Valinger D,Gajdo Kljusuri J.An Overview of Ingredients Used for Plant-Based Meat Analogue Production an
5、d Their Influence on Structural and Textural Properties of the Final Product.Gels.2023 NovSource:Gomes,A.;Sobral,P.J.d.A.Plant Protein-Based Delivery Systems:An Emerging Approach for Increasing the Efficacy of Lipophilic Bioactive Compounds.Molecules.2022Value Chain Coordination is CrucialEnabling policies and regulationsNarrative,mindset,food culture shiftsAligning Agriculture with Delicious,Nourishing,Flexible DietsPuris