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保时捷公司Porsche AG(P911):2025年可持续发展报告「FWB」(英文版)(247页).pdf

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1、2025911 Turbo S(WLTP):Fuel consumption combined:11.8 11.6 l/100 km;CO emissions combined:266 262 g/km;CO class:GAnnual and Sustainability ReportPorsche AG911 Turbo S(WLTP):Fuel consumption combined:11.8 11.6 l/100 km;CO emissions combined:266 262 g/km;CO class:GIn the beginning,I looked around and c

2、ould not find quite the car I dreamed of,so I decided to build it myself.Ferry Porsche2025 AT A GLANCE2025 AT A GL ANCEPorsche presses ahead with its extensive rescaling and recalibration measures by takingdecisive steps to realign its product strategy and battery activities as well as making adjust

3、ments to the corporate organization.4.7%AUTOMOTIVE NET CASHFLOW MARGIN 2024:10.2%Our Focus.Porsche demonstrates financial resilience in itsnet cash flow margin and focuses on core areas thatgenerate value.Our Foundation.Porsche builds on a loyal customer base,a powerful brand,and a desirable product

4、 portfolio.Our Flexibility.Porsche adapts its product strategy to new market realitiesby continuing to offer combustion and hybrid models and adjusting the ramp-up of all-electric vehicle models.22.2%12.1%65.6%The Porsche AG Group figures presented relate tothereportingdate of December 31,2025.279,4

5、49VEHICLES DELIVERED2024:310,71851,583911 MODELS DELIVERED2024:50,9411.5 billion AUTOMOTIVE NET CASHFLOW2024:3.7 billion7.1%R&D RATE42024:6.9%Our Responsibility.At Porsche,sustainability environmental,social,and governance forms the core principle of responsible businesspractices.84,328HIGHEST DELIV

6、ERY MODEL:MACAN 2024:82,795 2.3 billion AUTOMOTIVE RESEARCH ANDDEVELOPMENT COSTS2024:2.5 billionBEVs312.7%PHEVs14.3%ICE MODELS2024:73.0%0.4 billionOPERATING PROFIT2024:5.6 billion 36.3 billion SALES REVENUE2024:40.1 billion1.1%RETURN ON SALES2024:14.1%Our Performance.Porsche is consciously accepting

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1. **战略调整**:Porsche 2025年推进产品战略和电池业务重组,调整组织架构,以适应市场变化。 2. **财务表现**: - 汽车业务现金流利润率降至4.7%(2024年:10.2%); - 净现金利润率13.3%(2024年:22.7%); - 销售收入363亿欧元(2024年:401亿欧元); - 运营利润4亿欧元(2024年:56亿欧元)。 3. **交付数据**: - 全年交付车辆279,449辆(2024年:310,718辆); - 911车型交付51,583辆(2024年:50,941辆); - Macan为最高交付车型(84,328辆)。 4. **电动化进展**: - BEV(纯电)占比31.2%,PHEV(插混)占14.3%; - Cayenne推出纯电版,Macan GTS为首款纯电GTS车型。 5. **可持续发展**: - 车辆使用阶段温室气体排放减少约36%; - 研发投入占比7.1%(2024年:6.9%)。
保时捷的挑战? 电动化转型? 财务表现如何?
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