《小红书：BEAUTY IN MOODS-2026美护情绪洞察白皮书（81页）.pdf》由会员分享，可在线阅读，更多相关《小红书：BEAUTY IN MOODS-2026美护情绪洞察白皮书（81页）.pdf（81页珍藏版）》请在三个皮匠报告上搜索。

1、2026?003.002.?005.004.Part 1.?1.1?1.2?008-019Part 2.?2.1?2.2?95?2.3?020-041Part 5.?098-113Part 4.?4.1?4.2?4.3?4.6?4.7?060-097Part 3.?3.1?3.2?042-059Part 6.?114-155?1.011.010.Chapter 01?01.Aestheticizing Life?02.?013.012.?015.014.?03.017.016.Chapter 02?01.?019.018.?02.?2.05.05.Chapter 01What are emot

2、ions?023.025.024.?Chapter 02Emotion interpretation?95?027.?031.在 情绪研究方法论 的基础上，借助小红书自研 AI情绪追踪与量化工具，我们能够更精准地追踪并量化刻画美护行业中的情绪浓度与特征，为行业提供全新的分析视角。Chapter 03?AI?Self-developed AI033.032.?01.?02.?03.?20?95?035.Chapter 04?036.Self-developed AI?BEAUTY IN MOODSSPU?/?/?Beauty?039.038.?02.?01.?041.040.?04.?03.?0

3、5.?3.?Chapter 01?044.045.?01.?欣赏感与接纳感显著占优：“喜欢自己”是美护的情绪核心?启航QIHANG?02.?美护 26.43%大盘 10.27%（约2.57倍）美护 24.67%大盘 7.43%（约3.32倍）?美护 3.55%大盘 1.26%（约2.82倍）美护 4.23%大盘 1.28%（约3.29倍）?047.046.?8.53%美护 大盘美护 大盘美护 大盘6.63%?8.01%7.14%7.33%美护 大盘7.72%5.06%8.18%“畅爽”与“惊喜”：小白普通人也能更轻松实现美“原来我也可以”最能让人畅爽开怀并充满惊喜的Chapter01（约1.1

4、6倍）（约1.53倍）（约1.02倍）（约1.08倍）?049.048.?051.?01.?6.82%美护 大盘4.15%7.35%美护 大盘3.88%?（约1.64倍）（约1.89倍）?02.?5.97%大盘3.22%6.83%美护 美护 大盘2.95%?（约1.85倍）（约2.32倍）?053.052.?Chapter 02055.054.?01.?散发香气的夜晚057.056.?02.?我真的无语谁家好人眼线化成这样059.058.?4.Chapter 01?063.Self-developed AI01.?、?01?02065.064.?04?03?05?067.066.?Self-d

5、eveloped AI?0102.?069.?Self-developed AI?、?02?03?071.070.?Self-developed AI?0103.?PERFUME&AROMATHERAPY?072.?Self-developed AI?03?02?075.074.?04.?01077.?Self-developed AI?01?02?079.078.?05.?01?081.080.?Self-developed AI?02083.082.Self-developed AI06.?01085.?01?02?03?087.086.?Chapter 02?089.01.?091.09

6、0.?02.?01?02?093.092.?03.?01?02?095.094.?04.?PRODUCT,COMMUNICATIONSERVICE097.096.?5.?5.A E S O P?+837%?+21pt?+170%?+42%+6倍?101.?+400%?+10100%?NO.1?74TOP 3?+21pt?+23pt?103.06.05.?+15%?+3x%?+11%105.?Top3?NO.1?+2x%?+85%?107.?+556%?+2200W?TOP 1