MediaCom：2019儿童使用网络趋势观察（英文版）(80页).pdf

1、1 September 2019 Connected Kids Connected Kids 22 Real World Insight (RWI) is MediaComs research division. Our purpose is to understand people, specifically what they do, why they do it and most importantly how their behaviour can impact our clients business. With this in mind, kids and teenagers ar

2、e a crucial audience to understand. They are the first generation growing up as digital natives, and the way they experience and interpret the world around them is different compared to adults. Connected Kids is MediaComs youth insight offering. We publish an annual report, currently in its fifth ye

3、ar, monitoring the media habits and attitudes of kids and teenagers in the UK. Within our report, we focus on where brands and advertising fit in, as well as recommendations on how to effectively and responsibly engage this audience. An introduction 33 02 We survey 1,200 kids and teens up and down t

4、he UK Online survey We use a 15 minute quantitative online survey. We gamify our survey questions where possible, in order to ensure that kids and teens enjoy taking part! Sample Mintel Make It Mine Trend Report - 2018 2121 Q31. How often do you tend to use each of these social media sites/apps (You

5、Tube)? Base: All 13-19years olds (701) Discovery through YouTube content is second nature for kids and teens, providing endless exploration 72%of teens use YouTube daily I use YouTube everyday for about 6 hours average. When it comes to finding the types of channels I subscribe to I usually find the

6、m on my recommended on YT Boy, 14, North West “” I love watching YouTube clips, usually on my own. I start by looking at the recommended section and take it from there Girl, 13, East of England YouTube is definitely me time as Im alone and watching funny videos and my mum doesnt have my teen sense o