怀疑论者、敞篷车和合唱团：新斯科舍省人如何看待可再生能源.pdf

1、Skeptics,Convertibles,and the Choir:How Nova Scotians Think About Renewable Energy Sources2025.09.24Brenden SommerhalderPresident,MQO ResearchMETHOD&RESPONDENTSPage 2Quantitative Survey,N=496 Nova Scotians,Mixed-Mode(online and telephone)Two Online Focus Groups:Diverse compositions by age,gender,and

2、 regionLiving near current or near-future onshore wind energy facilities2024:Baseline Setting&Message Identification2025:KPI Tracking&Campaign TestingQuantitative Survey,N=602 Nova Scotians,Mixed-Mode(online and telephone)Two Online Focus Groups:1 women-only group1 visible minority-only group(digita

3、l campaign)BASELINE|Knowledge&UnderstandingPage 3How would you rate your current knowledge and understanding of the following topics?0=“Not at all knowledgeable”/10=“Extremely knowledgeable”53%48%53%65%54%28%33%29%22%31%16%17%15%10%13%3%2%2%3%2%The transition from finite energy sources to renewable

4、energy overallOnshore wind energy(wind turbines on land)Offshore wind energy(wind turbines on water)Clean hydrogenBatteries and integrating renewables into the electricity grid0-45-78-10Not sure3.93.24.04.34.0MeansNova Scotians gave themselves low scores in terms of their level of knowledge and unde

5、rstanding across all tested renewable energy topics.2024BASELINE|SupportPage 4To what extent do you support new developments for the following energy sources in Nova Scotia?0=“Strongly oppose”/10=“Strongly support”8.17.37.16.76.6Means5%9%11%11%9%12%17%34%32%26%36%33%39%43%44%47%34%45%66%51%50%37%36%

6、35%30%25%19%3%4%6%12%12%9%5%7%4%SolarOnshore windOffshore windGeothermalClean hydrogenBatteries and integrating renewables into the electricity gridBioenergy(from wood,waste,plants,alcohol fuels)NuclearTraditional mix of oil,gas,or coal0-45-78-10Not sure6.66.15.05.1Nova Scotians indicated strong sup