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Mike-Foley-Keynote_final.pdf

上传人: 芦苇 编号:1146340 2026-02-14 14页 1.70MB

1、Bridging the GapDr.Michael W.F+1-425-444-8744Technology Hype Curve(Gartner Hype Cycle)Inflated Expectations Computer to Computer File Transfer Dialup Networking Synchronization 3 in 1 Phone Ultimate Headset Computer Speakerphone Cordless Computer Instant Postcard Hidden ComputingEveryone was a Chipm

2、aker This was before bubble burst VC money was everywhere There were dozens of start-ups competing Major players as wellDisillusionment The specification was ambiguous Tools were in their infancy Products didnt interoperate Products were difficult to use Fixing issues was taking way longer than expe

3、ctedEnlightenment Switch to IEEE language Improve testing Enhance tools Simplify using productsWhats in a Name?”Bluetooth”was an accident No preconceived notions We could totally define what it meantAdding Focus Computer to Computer File Transfer Dialup Networking Synchronization 3 in 1 Phone Ultima

4、te Headset Computer Speakerphone Cordless Computer Instant Postcard Hidden Computing Headset Music Streaming Mice and Keyboards Mobile Phones Personal ComputersCreating Something Else Bluetooth Low Energy Organizational strength Took longer than expected High Speed Bluetooth Too many political issue

5、s Was perceived as a threat to Wi-FiTo Profile or Not to Profile Why standardize?How much support is required?Where to draw the line?Need to enable innovationFinal Thoughts and Lessons Learned for NR+The technology needs to work There has to be motivation for companies The technology must be easy to add to products Tools to help developers are very beneficial Brand and perception matters In general,easier is betterQuestions Whatever youd like to hear Feel free to contact me:+1 425-444-8744

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1. **技术炒作周期**:蓝牙技术经历 inflated expectations(过高期望)、disillusionment(幻灭)、enlightenment( enlightenment)三阶段,初期因VC资金涌入、数十家初创公司竞争而高热,后因标准模糊、工具不成熟陷入低谷,最终通过转向IEEE语言、简化产品实现突破。 2. **核心应用演变**:从早期“计算机文件传输、3合1手机”等9项模糊概念,聚焦至“耳机、音乐流传输、鼠标键盘”等实用场景,并衍生蓝牙低功耗(BLE)和高速蓝牙(因政治问题未普及)。 3. **关键经验**:技术需可靠、易集成;开发者工具至关重要;品牌认知影响 adoption;标准化需平衡创新与支持(如“是否需profile”争议)。
**蓝牙命名之谜** **技术泡沫周期** **标准化的边界**
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