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YouGov:科技领先者:2026年英国消费电子品牌排行榜(英文版)(27页).pdf

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1、Exploring the top consumer electronics in Britain based on consideration and perceived value among customers.U N I T E D K I N G D O M/Research RealityTop in tech:UK consumer electronics rankings 2026UK consumer electronics rankings 202621Foreword2Mobile devices ranking3Consumer electricals ranking4

2、Domestic appliances ranking5Home office&computing ranking6MethodologyContentsUK consumer electronics rankings 20263Get in touchExplore our solutionsDiscover brand trackingIn an era defined by rapid technological evolution and shifting consumer expectations,the landscape of consumer electronics conti

3、nues to transform at an unprecedented pace.Our top consumer electronics brands report provides business leaders with a snapshot of the top performing and most-improved brands across key industry segments from mobile devices and consumer electricals to domestic appliances and home office&computing.We

4、 explore how leading brands are resonating with distinct demographic cohorts,revealing how gender and generational preferences are shaping purchase behaviour and loyalty.Understanding these nuances is essential for companies aiming to innovate,differentiate,and connect with todays diverse global con

5、sumer base.”Justin MarshallHead of Digital,Media and Tech(UK)ForewordUK consumer electronics rankings 20264Mobiledevices Consideration rankings Value rankingsUK consumer electronics rankings 20265YouGov BrandIndex(Jan 1,2025 Dec 31,2025)UK Nat Rep n 33,200;To qualify as top-ranked,brands haveheld tr

6、ackedscores for at least 6 months(183 days).When you are in the market next to purchase a product,from which of the following would you consider purchasing?Most considered mobile devices brands 2026iPhone leads as the most considered mobile device brand,followed by Samsung and Sony in Britain.Discov

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1. **移动设备**:iPhone以40.4%的考虑度居首,三星38.8%;女性更倾向iPhone(42.7%),男性更倾向三星(42.0%);小米以55.6的价值净分位列价值榜首。 2. **消费电子**:索尼以34.1%的考虑度领先,LG 28.6%;LG以44.7的价值净分位列价值榜首,戴森护发品牌价值提升显著(+5.8)。 3. **家用电器**:三星以47.3%的考虑度排名第一,博世41.0%;海信以53.8的价值净分位列价值榜首,亨利品牌考虑度年增3.3%。 4. **家庭办公与计算**:三星以48.2%的考虑度领先,苹果38.7%;三星以41.1的价值净分位列价值榜首,爱普生价值提升显著(+2.5)。
**英国电子品牌排名?** **哪些品牌最受青睐?** **价值最高的电子品牌?**
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