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凯捷:2026年电信行业B2B脉搏报告:制胜连接业务及新兴领域的六大战略要务(英文版)(104页).pdf

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1、The B2B pulse for telcos:Six strategic imperatives to win in connectivity and beyond Make it real.for TelcosThe B2B PulseSix strategic imperatives to win in connectivity and beyond 2026 EditionTable of contents2Capgemini Research Institute 2026The B2B pulse for telcos:Six strategic imperatives to wi

2、n in connectivity and beyond Executive summary04Who should read this report and why?07Growth partner:Enabling business outcomes beyond connectivity1024Ecosystem orchestrator:Integrating across end-to-end technology ecosystemsNetwork innovation architect:Unlocking network intelligence and next-gen ca

3、pabilities3246AI transformation engine:Scaling industrialized AI solutions and platforms3Capgemini Research Institute 2026The B2B pulse for telcos:Six strategic imperatives to win in connectivity and beyond Conclusion88Research methodology89Appendix92Trusted ally:Ensuring sovereignty,compliance,cont

4、rol,and security5264Personalized and simplified experience provider:Creating frictionless engagementThe telco playbook for accelerated B2B growth72Executive summary This is the 2026 edition of our B2B Pulse for the telecom industry,an annual study examining the evolving needs,challenges,and experien

5、ces of business customers(hereafter referred to as customers or organizations)across sectors.The report highlights the pain points organizations face with telecom providers(telcos)and identifies six priority areas where providers must improve to strengthen service delivery and unlock greater busines

6、s value.Our research shows that telcos must act as:1.Growth partner:Customers want their telco to be a strategic partner that goes beyond connectivity and understands their industry,shares risk,and delivers measurable outcomes 74%of customers want telcos to be accountable for business outcomes;howev

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1. **增长伙伴**:74%客户期望电信公司(telco)负责业务成果,但仅39%认为其推动收入增长;65%愿为定制服务支付溢价,仅34%满意当前捆绑服务。 2. **生态系统协调者**:65%期望telco协调IT、软件等合作伙伴,仅35%认为其端到端整合能力达标;70%期望与超大规模云厂商合作而非竞争。 3. **网络创新架构师**:61%认为非地面网络(NTN)对拓展市场至关重要,53%已采用SD-WAN等高级服务;69%认为网络切片可提升效率与安全。 4. **AI转型引擎**:84%计划投资AI/ML服务,73%期望AI与深度集成;72%认为telco在AI领域落后于超大规模厂商。 5. **可信盟友**:52%将投资主权云,60%要求telco提供量子安全指导;仅51%满意其AI驱动的网络安全。 6. **个性化体验**:64%重视无缝客户体验,65%认为购买流程复杂;仅46%认可销售行业专业知识。
电信如何转型? AI如何赋能企业? 网络创新方向?
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