凯捷：2026年电信行业B2B脉搏报告：制胜连接业务及新兴领域的六大战略要务（英文版）（104页）.pdf

1、The B2B pulse for telcos:Six strategic imperatives to win in connectivity and beyond Make it real.for TelcosThe B2B PulseSix strategic imperatives to win in connectivity and beyond 2026 EditionTable of contents2Capgemini Research Institute 2026The B2B pulse for telcos:Six strategic imperatives to wi

2、n in connectivity and beyond Executive summary04Who should read this report and why?07Growth partner:Enabling business outcomes beyond connectivity1024Ecosystem orchestrator:Integrating across end-to-end technology ecosystemsNetwork innovation architect:Unlocking network intelligence and next-gen ca

3、pabilities3246AI transformation engine:Scaling industrialized AI solutions and platforms3Capgemini Research Institute 2026The B2B pulse for telcos:Six strategic imperatives to win in connectivity and beyond Conclusion88Research methodology89Appendix92Trusted ally:Ensuring sovereignty,compliance,cont

4、rol,and security5264Personalized and simplified experience provider:Creating frictionless engagementThe telco playbook for accelerated B2B growth72Executive summary This is the 2026 edition of our B2B Pulse for the telecom industry,an annual study examining the evolving needs,challenges,and experien

5、ces of business customers(hereafter referred to as customers or organizations)across sectors.The report highlights the pain points organizations face with telecom providers(telcos)and identifies six priority areas where providers must improve to strengthen service delivery and unlock greater busines

6、s value.Our research shows that telcos must act as:1.Growth partner:Customers want their telco to be a strategic partner that goes beyond connectivity and understands their industry,shares risk,and delivers measurable outcomes 74%of customers want telcos to be accountable for business outcomes;howev