从NDC到新收入：每位旅行社代理商都需要了解的航空零售知识.pdf

1、Karl Julian Hansen-LarramendiProduct Marketing Management Travel DistributionFrom NDC to New Revenue:What every travel agent needs to know about airline retailing Amadeus IT Group and its affiliates and subsidiaries1.Intro to Modern Airline Retailing2.Opportunities for Travel Agents3.Supporting your

2、 growth journey2Agenda Amadeus IT Group and its affiliates and subsidiariesTechnology requires adaptation to modern needsTraveler behavior is evolving Expect better digital shopping experiences Request greater transparency Want greater contextualization3 Amadeus IT Group and its affiliates and subsi

3、diariesAirlines seek evolution Improve control on their products Increase conversion and yield through personalization and new content Simplify IT and processes to reduce costs and promote agility Agents want future proof retailing Ability to differentiate and generate greater customer loyalty Simpl

4、er access to all relevant content Optimize operations to boost performance Provide end-to-end digital experiences Simplify business processes and connectivity Enable faster innovation and partner collaboration Modernization in travel is at a turning point3CONFIDENTIAL Amadeus IT Group and its affili

5、ates and subsidiaries4IATAs“Modern Airline Retailing”Strategic program with several key projectsBetter experience with One IDCreation of Dynamic offersEnhanced distribution with NDCImproved fulfilment with ONE OrderSettlement with OrdersRetailing with OffersDelivering with OrdersDigital identityReta

6、il-oriented terminologySingle source recordEasy-to-use capabilities4CONFIDENTIAL Amadeus IT Group and its affiliates and subsidiariesFocus on:Single Source recordOrderIDUnique identifier used across all stakeholders(partner airlines,airports,authorities,agencies)Several services can be bundled under