Stackla：后疫情时代消费者购物习惯转变报告（英文版）（29页）.pdf

1、Shifts in ConsumerShopping Habits:Authenticity,Personalizationand the Power of UGCPOST-PANDEMICTable of ContentsIntroductionKey FindingsPost-COVID Consumer Shopping&Social Trends Online Shopping Growth is Here to Stay People are Creating&Consuming More Content on Social Platforms Shoppers Seek Authe

2、ntic&Personalized Experiences from Todays Brands UGCs Influence on Purchasing Decisions is Greater Than Ever 346711813162417192123272829Influencing Online Purchases Across Industries Apparel&Accessories Beauty,Health&Wellness Home&Sporting Goods Travel&HospitalityCultivating Community Can Increase L

3、oyaltyConclusionMethodologyAbout StacklaPost Pandemic Shifts in Consumer Shopping Habits:Authenticity,Personalization and the Power of UGC2 IntroductionAfter a year of stay-at-home orders and social distancing due to COVID-19,consumers all around the world now shop and interact with brands different

4、ly.When non-essential stores were closed and people were largely limited to the confines of their homes,many turned their attention online.This caused a surge in online shopping and social media usageaccelerating an already-growing consumer shift towards eCommerce.Over the last year,we saw in-person

5、 social activities move to video chats and social media platforms while online shopping and the average time spent on social networks reached all-time highs.But have the effects of 2020 permanently impacted how people discover,shop and engage with the outside world,and what implications do these tre

6、nds have for brands in 2021 and beyond?What does all of this mean for consumer shopping habits going forward?We surveyed 2,042 consumers across the U.S.,UK and Australia,revealing that not only are these post-pandemic shopping habits and social trends here to stay,but people also increasingly seek o