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Fujimoto & Zhou@CEIBS Auto Forum 2025 20251205 Final.pdf

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1、SDV-EV Industrial Competition and International AlliancesCapability-Architecture-Performance(CAP)Approach Dec.5 2025Takahiro FujimotoProfessor,Waseda university,Emeritus professor,Tokyo universityPin(Peter)ZhouCo-Chairman,Automotive Industry Alumni Association(AIAA)Executive Vice President,CEIBS Alu

2、mni Auto Association(CAAA)19thCEIBS Auto Forum,ShanghaiThe industrial phenomenon that should be explained:Rapid expansion of Chinas BEV+PHEV market after 2020Tesla Shanghai FactoryGovernment Supports to BEVRapid Growth of SDV-EV DemandChinaChinaChinaChinaChinaBEVPHEV3Takahiro Fujimoto&Pin Zhou 19thC

3、EIBS Auto Forum,Shanghai5 Dec 2025Questions(and Answer)Q1 Why did German and Japanese automakers,with design-based comparative advantage in high-performance automobile hardware,lagged behind their US(e.g.,Tesla)and Chinese rivals in developing SDV-EV?(A1:Design-based comparative disadvantage in modu

4、lar application software)Q2 How could Chinese EV specialists quickly establish its software-hardware integration of SDV-EV?(A2:Design-based comparative advantage in modular application software)Q3 How can German and Japanese automakers quickly catch up with the US and Chinese rivals for developing S

5、DV with multiple powertrains(EV,HEV,ICE,etc.)?(A3:International inter-firm alliance for in-car&out-car software integration)4Takahiro Fujimoto&Pin Zhou 19thCEIBS Auto Forum,Shanghai5 Dec 2025Manufacturing(monozukuri)Capability(local concentration)Product-ProcessArchitecture(Selected by Products)Comp

6、arative Advantage ofDesign SitesFit?Capability-Building EnvironmentCustomer or MarketRequirementsConstraints imposed by SocietyDecisions and Behaviors of Designers Other Environmental Factors,and ChancesCapability-Building CompetitionCapability-Building CapabilityConstraints imposed by TechnologyCap

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1. **核心问题**:德日车企因硬件设计优势在SDV-EV开发中落后于美中企业,原因在于模块化应用软件的设计劣势;中国车企则凭借模块化软件优势快速整合SDV-EV。 2. **CAP框架**:国家能力差异(美中“专业化”vs德日“协调化”)与产品架构(模块化vs集成化)共同决定竞争力,如中国软件企业擅长开放模块化应用软件,德日擅长封闭集成化硬件/嵌入式软件。 3. **解决方案**:德日车企需通过国际联盟(对角线或L型链接)与中国软件/车企合作,结合双方优势开发SDV,例如大众与百度、华为的合作案例。 4. **数据支持**:SDV架构中,模块化软件占比209/256,集成化硬件占比148/256;中国车企在BEV市场因电池优势缩小硬件劣势。
中日德为何落后? 中国EV如何逆袭? 软件定义汽车未来?
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