尼尔森：把脉中国零售的律动-中国零售监测渠道定义重塑计划第二期（24页）.pdf

1、 2022 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.2 2022 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.2022 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer

2、 LLC.All Rights Reserved.2022 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.数据来源:尼尔森IQ 零售基础研究 2021 2022 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer

3、LLC.All Rights Reserved.85%+11%87%201920202021独立小型超市大型食杂店201920202021独立小型超市大型食杂店 2022 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.转型独立店渠道其他类型渠道饮料奶制品个人/家庭护理主食零食酒精类高线市场低线市场 2022 Nielsen Consumer LLC.All Rights Res

4、erved.2022 Nielsen Consumer LLC.All Rights Reserved.83.9%4.1%4.3%4.4%4.9%5.1%6.7%6.9%9.2%11.3%果汁功能饮料即饮茶干脆小食食用油碳酸饮料即食面啤酒酸奶液态奶40.2%36.1%33.5%33.2%33.1%31.5%31.1%30.5%29.6%28.9%茶粉即食面即饮预调酒即食粥派类糕点杀虫剂啤酒肉味调味品与清汤干脆小食糖果 2021 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserv

5、ed.2022 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%45.0%50.0%吉林山东黑龙江山西河北安徽江西辽宁河南贵州陕西四川云南福建湖北江苏湖南浙江广东广西转型独立店在省内渠道销售额占比%50.8%47.6%47.1%47.1%45.2%45.0%43.5%43.3%42.5%42.0%41.7%39.3%39.2%38.9%38.5%38.5%37.1%35.7%34.0%

6、33.7%22.2%20.3%21.4%20.6%21.8%19.3%17.9%22.8%21.8%17.3%24.4%19.1%22.6%25.8%21.8%22.1%19.1%21.6%23.5%19.9%27.0%32.1%31.5%32.3%33.0%35.7%38.6%33.9%35.7%40.7%33.9%41.6%38.2%35.3%39.7%39.4%43.8%42.7%42.5%46.4%吉林山东黑龙江山西河北安徽江西辽宁河南贵州陕西四川云南福建湖北江苏湖南浙江广东广西头部品类占比(1-5)腰部品类占比(6-10)尾部品类占比(11-61)2022 Nielsen Consu