第一太平戴维斯：中国奢侈品零售报告(英文版)（5页）.pdf

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1、Luxury Takes Centre Stage China Retail 2020 SPOTLIGHT Savills Research 32 Back on track Source Savills Research, MobTech Average footfall of luxury projects in six cities are 1% higher than 24-month average Footfall index of benchmark luxury project in six cities Footfall levels returned to 24-month

2、 average by Jun 2020 0 40 80 120 160 JanJun Beijing 0 40 80 120 160 JanJun Shanghai 0 40 80 120 160 JanJun 0 40 80 120 160 JanJun 0 40 80 120 160 JanJun 0 40 80 120 160 JanJun Key Jan-Jun 2019 Jan-Jun 2020 24-month average Guangzhou ShenzhenChengduWuhan -32% -4% +1% +55% -11% -22% The global luxury

3、market is pinning its hope on a swift recovery of the China retail market, a key driver of growth and one of, if not the, biggest market in the world. As life starts to get back to normal, albeit with some virus prevention measures remaining in place, shopping malls around the country reopened and r

4、esumed close to full operations starting in April. Over the five-day May holiday period, landlords and retailers implemented extensive promotional campaigns to stimulate sales. LVMH and LOral have already reported positive year-on-year (YOY) sales growth in China. Food consumption gradually recovere

5、d to pre-COVID levels in May while non-discretionary items continue to improve, in particular cosmetics sales accelerated to growth of 17% YoY and automobile sales rebounded and recorded a YoY increase of 6%. The luxury market also witnessed improving sales, supported by revival in footfall levels.

6、Benchmark luxury projects in six cities showed average footfall levels returning to 24-month averages in June. Considering luxury project footfall levels typically show a stronger correlation to sales than mass market projects, luxury brands are expected to see sales benefit from this pick-up in sho