Audience 3.0：用于超个性化内容创作的 AI 代理工作流程（由 Arc XP 赞助）.pdf

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1、Agentic AI in Audience 3.0:Building AI-Agent Workflows for Hyper-Personalized Content Creation with AWSJoe Croney CTO,Arc XP The Washington PostJeffrey SchofieldSr.Solutions ArchitectAWSAIM3344-SThe Audience moved to a new universe.Media didnt.AUDIENCE 3.0:THE TIPPING POINTPassive consumerInteractiv

2、e userCo-creator&stakeholderOne-size-fits-allPersonalized&on-demandPredictive,immersive,and adaptiveMedia-controlledControl shared with userUser-owned and governedAttentionEngagement&dataOwnership&influenceAudience 1.0Audience 2.0Audience 3.0ConsumersMedia IndustryWhat if AI agents are the secret do

3、or that warps stories to where your audience already lives?2025 Arc XP.All rights reserved4 2025 Arc XP.All rights reservedARC XP MEDIA OPERATING SYSTEMGenAI AgentsCreator WorkflowsDeveloper Tools,APIs,&SDKsMonetization&SubscriptionsFirst-Party DataAI Consumer ExperiencesExperience CreationInnovate

4、RapidlyIndependent RevenueOwn Your AudienceArcXPIntelligenceArcXPIntelligenceArc XP 2025 Arc XP.All rights reserved6ARC XP INTELLIGENCEAI Agents&AutomationAutomate routine tasks and build AI-driven workflows and agentsCustomize Models and PromptsConfigure AI models to better match your content,style

5、,and audienceVector Content IntelligenceCreate AI-driven recommendations and the foundation for AI agentsGovernance&TransparencyEnsure quality with built-in controls and monitoringAI services for media.2025 Arc XP.All rights reserved.Three keys to open the door to Audience 3.01WORKFLOWSpeed up creat

6、ion without sacrificing voiceAI Editor2AUTOMATIONMeet every media consumer where they liveConsumer Experiences3EXPERIENCEOne story becomes manyautomaticallyAI Optimized ProductionThe industry is ready to walk through 2025 Arc XP.All rights reserved 75%of AI budgets go to editorial/content creation.8