革新购物体验：深入了解亚马逊的AI驱动型“帮我买”服务.pdf

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1、 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.A M Z 4 0 4Revolutionize shopping:Inside Amazons AI-powered Buy for Me experienceAbe RaySr.Principal TPM,ShoppingAdriano DevillaineDirector,Science,ShoppingAdrien Mo

2、ntpellierSr.Manager,Engineering,ShoppingBurak GozlukluPrincipal Applied Scientist,AWS 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Chalk Talk Objectives1.Share Amazon Stores“Buy For Me”story2.Discuss multi-agent

3、 architecture challenges3.Propose a vision for an“Internet of Agents”2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.“Buy the QLED TV 98”when its below$900”Brand affinity:“Jenni Kayne,”“Patagonia”or“Tibi”“Find gear

4、 for a family camping trip in the PNW”“Reorder toothpaste”“Change my shipping address”“Change my credit card”“Return the blender I just purchased”Amazon AI-powered shopping assistanceTalkTypeTouchClickScrollLong-Press(Gesture)Experiences,Devices,Agents&PrimitivesExpandedProduct Selection 2025,Amazon

5、 Web Services,Inc.or its affiliates.All rights reserved.CustomersAI/Agents for ShoppingImproved DiscoveryExpanded SelectionBrandsAI/Agents for ListingProduct OffersAdvertisingBuildersAI/Agents for TasksPrimitives&ModelsDay 1 Startup MindsetAmazon Buy For Me Experimentation 2025,Amazon Web Services,I

6、nc.or its affiliates.All rights reserved.“Shop Direct”Off-Amazon SelectionMobile+DesktopBrand DTC site 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.“Buy For Me”Off-Amazon SelectionMobile 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Buy for me Autonomous,In