无缝且可扩展的创意和产品视觉生成.pdf

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1、 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.A I M 3 8 9Seamless and scalable creative product visual generationKris Schultz(he/him)Principal Solutions ArchitectAmazon,Artificial General Intelligence(AGI)Nitin

2、Eusebius(he/him)Principal Solutions ArchitectAWS,Enterprise,AI/ML 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.AgendaIntroduction to creative generation workflowsAmazon Nova modelsUse CasesArchitecture patternsQ&A 2025,Amazon Web Services,Inc.or its affiliates.All rights reserv

3、ed.Creative Generation WorkflowsThe end-to-end process for producing visual content at scale from concept to delivery 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Brief&IdeationCore Building BlocksDefine requirements and creative directionRefinement&ValidationReview quality,saf

4、ety,and brand complianceContent CreationGenerate images,videos,and assetsDistribution at ScaleDeploy personalized content across channels 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Legacy Creative Operations Todays ScaleManual workflowsWeeks to launch one campaignSiloed teams

5、Endless rework&missed deadlinesLimited productionCant create enough variantsCMOs report that their marketing budgets for 2025 remain flat at 7.7%of overall company revenuehttps:/ 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.AI asset generation is reshaping visual content market

6、ingThe growth of AI image creation62%of marketers are now using generative AI to create new image assetsVideo is surging86%of buyers using/planning to use it to build video ad creativeRef:https:/ AssistantAI scales;humans steer story 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved