利用 AWS 上的 WhatsApp Business 扩展客户互动（由 Meta 赞助）.pdf

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1、 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Scale Customer Engagementwith WhatsApp on AWSSEC 101-SAfeef AhmedStrategic Partner Manager,Monetization Partnerships,MetaBipin NepaniManager,Partner Engineering,Mone

2、tization,MetaVenky KrishnanWW GTMLeader WhatsApp Business Messaging,Amazon Web Services 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Business messaging:The next step in deliveringpersonalization at scaleFACE TO FACEWEBSITESAPPSMETAVERSEMAIL/PHONEBUSINESS MESSAGINGPersonal engag

3、ement at scale on peoples preferred messaging channels,driven by AI1:35 PMIm looking at RoadFast tires for my road bike.Do you ship to my location?Yes,we do!Ill go ahead and place that order for you.1:36 PM 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.WhatsApp is a way of lifef

4、or people around the world3Bmonthly activeusers globally600Mdaily conversationsbetween customers and businesses on our platforms1100M+monthly activeusers in the US#3most-lovedglobal brands21 Meta Q3 2023 earnings2 YouGov BrandIndex,published January 2025 2025,Amazon Web Services,Inc.or its affiliate

5、s.All rights reserved.Drive value across the customer lifecycleEvery step represents a renewed opportunity for growth.At each stage,Meta Business Messaging plays a pivotal role,unblocking cost savings and new revenue opportunities while emphasizing retention.Discover new productReceive seasonal prom

6、otionRevisit wishlistAsk about productCheck reward pointsReview loyalty offersGet personalized recommendationsReceive price drop alert Buy productBrowse catalogSend support queryTrack orderArrange pick-up 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.WhatsApp is the most engagin