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1、 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.B I Z 2 1 2Anthology boosts contactcenter efficiency with AISandeep RaoSr.GTM Specialist ConnectAWSKathy HuffstetlerSr.Solutions ArchitectAWSRicha BatraSVP&GM Studen
2、t SuccessAnthology 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Intros 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Sandeep RaoAWS Sr.GTMSpecialist ConnectKathy HuffstetlerAWS Sr.SolutionsA
3、rchitectRicha BatraAnthology SVP Student Success&General ManagerSpeakers 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Amazon Connect 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon
4、 Web Services,Inc.or its affiliates.All rights reserved.Amazon Confidential and Trademark.To be Earths most customer-centric companyMISSION 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.What makes great customer experience?Responsiveness and adaptability Proactivity and continui
5、tyUnderstanding and personalization 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.The challenge of delivering great customer experienceFixed ways of workingFragmented customer journeysResistant to business transformationFixed staffing modelsMultiple disconnected processesOverlap
6、ping service modelsCant adapt to market changesComplexityInflexibilityStatus QuoCreates organizational paralysisKeeps businesses stuckPuts future growth at riskSlow to embrace new opportunitiesFalling behind customer expectations 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Why