1、 GUIDESThe big book ofEnterprisegenerativeAIuse casesTable of contentsIntroduction1Three big ideas for generative AI in the enterprise3Finance6Human resources8Legal10Marketing12Sales14Support16How to get started18Generative AI has opened up new frontiers in the business world.If youre here,youre rea

2、dy to explore this newly discovered landscape but dont know where to start.After all,the opportunities are growing,but so are the challenges.As with any successful venture,its important to craft a plan,secure the right resources,and align your team.The sooner you start this journey,the more likely y

3、ou are to maintain a competitive edge over others vying for the same opportunities.Welcome to your Big book of enterprise generative AI use cases.This is your starting point.Its a launch pad to get you and your colleagues thinking about what generative AI use cases can accelerate growth,increase pro

4、ductivity,and safeguard governance across your business.Its a place for you to see the value you can get from it and how to get started.Itll also help you figure out your requirements for a generative AI platform partner,so you can avoid some of those snafus that seem to come up with just about ever

5、y new project.And because its based on real-world experiences from folks who have accelerated their business with generative AI use cases,youll get real,practical insights.Introduction1How to get the most out of this guideWe organized this guide in modules and by function.Youll find sections for fin

6、ance,human resources(HR),legal,marketing,sales,and support.Within each function,we then slice it up by generative AI use case types specific to each department.(We couldve done more,but we had to draw the line somewhere.)A quick word on generative AI,Writer,and ChatGPTGenerative AI is a broad term t