1、Flipp ConfidentialFlipp Confidential1Flipp ConfidentialState of Grocery in CanadaGrocery Shopping Sentiments+BehavioursFlipp ConfidentialFlipp ConfidentialFlipp Confidential2About This ReportFlipps State of Grocery in Canada Report 2024 explores how Canadian shoppers approach their planning and purc

2、hase decisions for groceries and household essentials.Stay up-to-date with shopper behaviour in CanadaFlipp tracks shopper behaviour through seasonal sales events throughout the year.New reports are available on our corporate website.Explore NowMethodologyFlipp surveyed 4,200 household shoppers who

3、indicated that they are either the primary decision-maker for household shopping or share the responsibility equally with another person.Flipp leveraged a sample provider to distribute the survey and ensure a balanced and weighted response according to the latest census data.The data was collected b

4、etween May 16,2024.Flipp ConfidentialFlipp Confidential3ContentsSection 1Rising Prices:Shopper Perceptions+Adapting Behaviours05 Section 4Deciding What to Buy18Section 5Channels22Section 6Digital Tools26Section 2Savings+Deals09Section 3Store Consideration14Flipp ConfidentialFlipp ConfidentialKey Poi

5、nts4Rising prices continue to impact shopper behaviour and fuel negative sentiment toward retailers.As of May 2024,83%of surveyed shoppers report that their grocery bills are still rising.Consumers believe both retailers and the government should play a role in controlling these escalating prices.Ne

6、arly all surveyed shoppers(97%)have adjusted their shopping habits to manage costs,including switching stores to find better prices,expanding their range of store options,and checking prices before they shop.1Prices discovered during planning drive store choice,but it takes more than minor savings t