1、Halloween Insights 2024|1Unmasking Halloween:Key Insights&Trends 2024REPORTHalloween Insights 2024|2Unmasking Halloween Trends&Consumer Behavior Every Halloween brings its own tricks and treats.So what will be motivating consumers as they gear up for the scariest night of the year?From groceries to

2、costumes to candy,this report pulls back the Michael Myers mask on the trends shaping Halloween 2024.Because behind every group costume or trick-or-treat lies a deeper story of consumer behavior.In this report,we explore what will be filling US grocery baskets this Halloween seasonthink healthier ca

3、ndy alternatives,DIY costume accessories,and festive snacks.Plus,well run through several surprising trends in last years data.Examine why costume-inspired makeup is taking off,along with some surprising and unexpected cosmetics trends.And with group and couple costumes on the rise,youll discover ho

4、w changing social dynamics are impacting the kinds of products consumers want for Halloween.So how about turning this intel into a competitive advantage?Whether youre in grocery,retail,or entertainment,these trends could enable your brand to grab a bigger share of the trick-or-treat candy loot.Trend

5、s for men&womenGroup and couple costumes areon the rise.But what are the most searched-for outfits,we uncover the characters people want to beMakeup for costumesMascara,body paint,temporary tattoos,and even Korean-influenced makeup are providing that extra something for Halloween outfitsBrands makin

6、g a splashWhat brands are standing out and capturing consumer attention in the Halloween market?Well show youGrocery basket trendsWhats filling grocery baskets this Halloween season,including healthier candy alternatives,DIY costume accessories,and festive snacks?Halloween Insights 2024|3A significa