1、Inflation and Commerce Marketing:How to Reduce Costs and Drive ProfitabilityTrends,Insights,and Best Practices for Multichannel BrandsFeaturingBrand manufacturers margins will continue to compress in 2024.As a result,brands will need to perfect pricing elasticity,tap into consumer habits,and make su

2、re advertising dollars are driving profitable growth.According to the MikMak Shopping Index,online basket sizes have decreased over the past year.Profiteros study revealed that 58 percent of US shoppers and 55 percent in the UK will check deals and prices online before completing their in-store shop

3、ping trip.Similarly,50 percent of US shoppers and 41 percent in the UK check prices online when shopping in a physical store.This data suggests an urgent need for brands to be more strategic in capturing those consumers who may spend more cautiously in the year ahead.In the face of uncertainty,brand

4、s must keep advertising to maintain and grow market share.Carefully targeted marketing based on a true understanding of customer behavior makes every advertising dollar go farther.In this eBook,we will explore the impact of inflation on shopping trends globally and by sector,based on current consume

5、r insights.We will also share best practices for multichannel brands to drive Commerce Marketing profitability.“Consumers continue to spend.Any time when the rest of the market is doing badly,if you are in a position,if you are financially able to invest,its a great time to gain share!.A downturn is

6、 an opportunity to gain share,for sure!”-Sucharita KodaliVice President and Principal Analyst,ForresterListen NowOverviewTable of ContentsIn this guide,we begin by examining how inflation is affecting shopping trends globally,in Europe,and in the US.We then dive into the shopping patterns impacting