遗产区介绍.pdf

1、Heritage District Panel QuestionsDiscussion Topics for Upcoming SessionHeather DaenitzHeather Daenitz is a wine industry photographer and marketing strategist based in Santa Barbara Wine Country.Through her business Craft&Cluster,she helps wineries connect with audiences through behind-the-scenes st

2、orytelling and practical DTC marketing.Her work has appeared in Wine Business Monthly,Sunset,Decanter,and more,and she was named 2025 Wine Photographer of the Year by the World Food Photography Awards.Kyle LernerJames LovaasJames is the DTC Operations Manager for Wente Family Estates and Murrietas W

3、ell.He has worked in winery hospitality and operations in California since 2017.Before moving to California,he spent more than 15 years in marketing and training roles and served as the director of corporate training for a private midwestern university.Patricia OBrienA seasoned hospitality and DTC l

4、eader with 16+years in the California wine industry.As Director of Hospitality at Truffle Pig Winery,she leads tasting room operations,wine club strategy,marketing,guest experience,and team developmentturning SOPs into culture-driven training that scales.A WSET Level II certified professional and lo

5、ng-time DTC Wine Symposium Steering Committee member,Patricia is known for building high-performing teams,data-driven growth,and experiences that convert guests into loyal advocates.Robyn SebastianiExecutive Director,Sonoma Valley Vintners&Growers AllianceCo-Founder of West Shore Wine CompanyAs exec

6、utive director,she champions the regions rich heritage while driving the evolution of its modern direct-to-consumer landscape through regional storytelling and high-impact community initiatives.Co-founder of West Shore Wine Co,forging path for alternative wine formats17-year award-winning career in